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May 2025
The U.S. pea protein market size was estimated at USD 662.63 million in 2024 and is expected to rise from USD 748.31 million in 2025 to nearly reaching USD 2,235.45 million by 2034, growing at a CAGR of 12.93% during the forecast period from 2025 to 2034. The growing awareness of nutrition and healthy diets to get rid of several serious health conditions and the excellent nutritional benefits of natural foods transform the market.
The U.S. pea protein market is revolutionizing the plant-protein industry due to the nutritional superiority and versatility of pea protein products. The suppliers prefer a food safety certificate from a reputable certifying agency. The producers follow the rules of making a pea protein that must be gluten-free and soy-free. Peas are the most sustainable plant protein sources which makes them ideal crops. They help to nurture the soil by avoiding nutrient depletion.
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Pea protein is a cost-effective, non-allergic, and non-genetically modified ingredient which makes it an attractive option for the new market consumers in the plant protein industry. Pea protein leads as the fastest-growing product among other alternative protein sources. Peas have the innate potential of nitrogen fixation and present lower ecological footprint than animal protein. The pea protein industry allows the platform for a long-term collaboration with seed suppliers which is essential to select and develop good varieties of pea. The processing companies are increasingly demanding for pea varieties of high-quality and specific traits from farmers. The utilization of major by-products allows to improve financial viability and revenue streams.
The industries can face challenges in receiving investment opportunities in the U.S. pea protein market. The plant-based protein industries deal with challenges in meeting consumer demands due to limited capabilities. There are several operations in the pea protein supply chain including seed breeding, farming, protein extraction, manufacturing, retailing or wholesaling, and consumption. It becomes essential to maintain the natural qualities of the purchased end product. These qualities include safety, taste, texture, flavor, color, allergens, cost, cost price, selling price, environmental load, energy use, and waste generated.
The U.S. held a significant share in the U.S. pea protein market in 2024 due to the growing public awareness regarding proteins and nutrition. The major rationales behind the growth of the U.S. are strong benchmark in agriculture, food processing, research and development capabilities, biomedical technology, etc. The funding opportunities allow to conduct funded research on alternative proteins and general proteins that also benefit the American economy, consumers, and food security.
The U.S. leads the way in plant-based food policies which open doors for the cultivated products. The U.S. approved cultivated meat products and made success in alternative protein sector. The plant-based diets are reshaping the food and sustainability approach of the nation at both federal and state levels. The state-level policies and legislation are presented in front of the U.S. population to promote healthy diets, reduce carbon emissions, and ensure greater comprehensiveness. A bill was introduced to mention the requirements of providing fortified soy milk to the children going to schools.
The isolates segment dominated the U.S. pea protein market in 2024.
The pea protein isolates are beneficial in terms of sustainability, processing, and labelling. They do not require many nitrogen fertilizers due to which they cause less greenhouse gas emissions. Pea crops are convenient to grow in agricultural fields because they require less water than other crops. The implementation of well-designed production processes for pea protein isolates including milling, wet separation, hydrolysis, drying, and conditioning makes the production effective. The exclusive benefits of pea protein include high-quality, no allergen declaration needed, and broad functionality which expand the product portfolio.
The concentrates segment is expected to witness the fastest rate of growth in the U.S. pea protein market during the predicted timeframe.
Pea protein concentrates are in high demand due to their protein-rich quality and a crucial role in building a muscle mass. The qualities of pea protein concentrates make them a good option to increase a protein intake in a diet and promote feelings of fullness after meals. They have the potential to reduce the risk of certain heart diseases including high cholesterol and high blood pressure.
The dry segment dominated the U.S. pea protein market in 2024.
The dry forms of pea protein are a rich source of amino acids like lysine and arginine, which drives their significant adoption among U.S. consumers. The dry forms are a good source of branch chain amino acids like leucine, isoleucine, and valine that can stimulate protein synthesis in the human body, help build muscles and prevent muscles from breaking down. Pea protein dry forms like powders and others are rich in plant-based iron that can resolve iron deficiencies and prevent their leading causes like anemia, fatigue, brittle hair or nails.
The wet segment is observed to be the fastest growing in the U.S. pea protein market during the forecast period.
The wet forms of pea protein offer easy digestion, fast absorption of fiber, muscle building, and muscle repair. They promote appetite control and help people with weight loss management. Consumers are enabled to experience the intake of pea protein in a good way for their kidneys and hearts. They are in high demand because they support optimal health and well-being.
The yellow split peas segment dominated the U.S. pea protein market in 2024.
The excellent nutritional value of yellow split peas, including a balanced source of protein, carbs, and some healthy fat, drives the growth of the yellow split peas in the U.S. market. According to the U.S. Department of Agriculture (USDA), 1 cup of yellow split peas offers 16 grams of protein with a few amounts of fat and 41 grams of carbs. They are a healthy source of plant protein, driving their richness in the U.S. market.
The food and beverages segment dominated the U.S. pea protein market in 2024.
The food and beverages including functional beverages and fortified products support consumers with improved skin health, immune health, and improved hair. They help consumers with general weight management, muscle recovery, heart health, digestive or gut health, energy support, bone health, and endurance. People who prefer food and beverages are experiencing beauty related functional benefits and improved physical performance.
The personal care and cosmetics segment is observed to be the fastest growing in the U.S. pea protein market during the forecast period.
The availability of a wide range of personal care products like shampoo, handwash, etc. promotes hygiene and the prevention of germs and disease. The attractiveness and more appealing feel of these products enable buyers and users to feel fresh and good about themselves.
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