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January 2026
The global snack food market size stood at USD 265.95 billion in 2025 with projections indicating a rise from USD 283.24 billion in 2026 to reach approximately USD 499.22 billion by 2035, expanding at a CAGR of 6.5% throughout the forecast period from 2026 to 2035. The market share of snack food items is escalating as consumers seek luxurious treats and leading companies are promoting new product innovation.
91% of global consumers snack at least once a day, according to Mondelez International’s 2024 State of Snacking report, developed in collaboration with the Harris Poll, which tracked snacking behaviors across 12 countries. According to the report, 61% of global consumers snack at least twice a day. (Source: NACS)
| Study Coverage | Details |
| Growth Rate from 2026 to 2035 | CAGR of 6.5% |
| Market Size in 2026 | USD 283.24 Billion |
| Market Size in 2027 | USD 301.65 Billion |
| Market Size by 2035 | USD 499.22 Billion |
| Largest Market | Europe |
| Base Year | 2025 |
| Forecast Period | 2026 to 2035 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Snack foods provide an easy and convenient option for eating while busy, catering to the demands of individuals with limited time seeking portable and practical food choices. Moreover, snacking is increasingly becoming a usual habit in relation to eating. Nowadays, consumers incorporate snacks into their daily habits not merely as a bridge between meals but also as an alternative meal or a way to satisfy cravings. The demand for various snack food items is driven by the rise in snacking occasions. According to Mondelez international report, 91% of worldwide consumers eat at least one snack throughout a day, 71% believe that sharing snacks is love language and 73% consumers can’t imagine their world without chocolate.
Moreover, the rising popularity of snacks among millennials and the growth of convenience stores are anticipated to enhance demand. Consequently, producers are introducing innovative and distinct flavors to their range of snack products. A key factor affecting the sector is the demand for diversity. As health issues like obesity, hypertension, and diabetes rise among consumers, the global trend toward healthy eating has significantly increased in the past few years. As a result, there is an increase in the desire for low-fat, low-calorie, and sugar-free snack options.
The growing flexible demographic and the rising popularity of plant-based diets are generating opportunities for plant-based snack products. Companies can produce snacks from ingredients such as legumes, fruits, vegetables, and other protein alternatives. Vegans, vegetarians and environmentally conscious individuals can all savory snacks made from plants. In March 2025, Schouten Europe launched two plant-based snacks named as Power Bites and Sea Bites.
The growing health concern in the population for excessive consumption of snack foods due to the availability of high sugar, oil, and additional preservative content which may hamper the consumer health that results into the severe health effects which limits the consumption of snacks and restricts the growth of the snack food market.
Europe Dominated the Snack Food Market in 2025
A crucial element propelling the regional market expansion is the ongoing innovation and creation of new products by leading companies to address the evolving needs of consumers. This involves the incorporation of better ingredients, creative flavors and easy-to-use packaging choices that attract a diverse array of consumers.
Europe Snack Food Market Size 2025 to 2035
The Europe snack food market size was valued at USD 74.47 billion in 2025 with projections indicating a rise from USD 79.31 billion in 2026 to reach approximately USD 142.28 billion by 2035, expanding at a CAGR of 6.69% throughout the forecast period from 2026 to 2035.
Countries like Germany, France, and the UK are leading the European snack food market due to the expanded food market in these countries. The growing consumer base for snacks, advanced retail networks, and consumer demands for conventional and innovative snack products are fostering this growth. The strong existence of various multinational snacks companies and demand for both artisanal and premium snacks are further contributing to the market growth.
Asia pacific is expects a significant growth in the snack food market during the forecast period
Consumer preferences significantly influence the growth of the regional market. There has been a significant rise in the demand for savory snacks, with potato-based snacks, nuts, seeds, and popcorn being some of the most favoured subcategories. Consumers are progressively looking for bold flavors and single-flavor options, reflecting a desire for diversity and flavor innovation. India is expected to grow in the Asia pacific region. Rise in the retail stores, supermarkets and hypermarkets and easy availability rising the demand. Partnerships and collaboration within various brand increasing the sales of snacks.
China is a major player in the regional market, due to the country's vast food service industry and strong presence of savory snacks and other categories of snacks. China has a large population, making it the leader in the large snack consumer base. The growing disposable income and well-established food manufacturing capabilities are contributing to the country's market.
Japan and India are significant players in the regional market, contributing to growth due to Japan’s strong, healthy, and functional snack products like protein bar and India’s growing population and increasing demand for savory options and healthy snacks.
North America Snack Food Market Trends
The North America snack food market is experiencing a rising demand for healthier and more nutritious snack options. This trend is driven by increasing health consciousness among consumers, particularly millennials, who are seeking convenient and guilt-free snacking options. Consequently, there is a growing market for plant-based snacks, gluten-free options, and snacks free from artificial flavors and preservatives. The shift toward healthier snacking is further influenced by the increasing prevalence of dietary restrictions and allergies, as well as a desire for sustainable and environmentally friendly food choices.
The U.S. snack food market is expanding significantly due to diverse consumer preferences and the rising demand for convenient, healthy, and innovative snacks. The hectic lifestyle in the country encourages on-the-go food consumption, leading to a huge demand for quick-to-eat and portable products. Moreover, health-conscious consumers are seeking organic, gluten-free, high-protein, and plant-based snacks.
Middle East and Africa Snack Food Market Trends
Consumer preferences in Middle East and Africa for nutritious and healthy snack foods on a regular basis is driving market growth. Additionally, the robust rise of supermarkets and convenience stores enhances brand visibility, further propelling the snack foods market. In the Middle East, snacking is gaining popularity during social occasions, and healthier snacking options are becoming more popular as customers become more informed. This region places great emphasis on convenience combined with health benefits. Snacks often include bars made with wholegrain wheat and other cereals, as well as pulse flours, nuts, and organically processed grains.
Consumers in the United Arab Emirates are increasingly favoring healthier snack options, reflecting a greater focus on wellness and nutrition. This trend is amplified by local culinary traditions that emphasize natural ingredients. Younger demographics, particularly millennials and Gen Z, are gravitating toward innovative and artisanal snack products that align with their lifestyle choices.
Latin America Snack Food Market Trends
The Latin American snack food market is primarily driven by changing consumer lifestyles, urbanization, and increasing disposable incomes. As urban populations grow, consumers seek convenient, on-the-go snack options, fueling demand. The rising influence of Western dietary habits and the proliferation of modern retail outlets enhance product accessibility. Additionally, the preference of the younger demographic for innovative and flavorful snacks further stimulates market expansion. Health consciousness is also impacting product offerings, prompting companies to develop healthier snack alternatives.
The Brazilian snack food market is currently experiencing a shift toward healthier and more natural snack options, driven by consumers' increasing focus on health and wellness. This trend is reflected in the rising demand for snacks that are free from artificial ingredients, preservatives, and additives, as well as those that offer functional benefits, such as protein-enriched snacks, gluten-free options, and plant-based alternatives.
The Savory Snacks Segment Led the Snack Food Market in 2025
Shoppers are increasingly exploring diverse snacking options, resulting in a desire for savory treats featuring bold and exotic tastes influenced by global cuisines. Producers are offering a range of ethnic tastes and components to meet this demand. Whereas frozen & refrigerated snacks segment is expecting a significant growth in the market during the forecast period. Manufacturers of frozen and refrigerated snacks are continually innovating to satisfy consumer preferences for novel flavors, constituents and formats contributing the market growth.
The Bags and Pouches Segment Dominated the Snack Food Market in 2025
Consumers appreciate snack bags and pouches that accommodate numerous servings and feature resealable technology, as they maintain freshness and are suitable for different events. Key elements in this category consist of zippers, hook-and-loop closures, and resealable labels. Whereas cans segment is expected a substantial growth in the market during the forecast period. The strength and safeguard provided by cans also reduce spoilage and harm while being transported, maintaining the product's quality when it arrives to consumers. Attractive presentations and aesthetics of cans further driving the segment.
The Supermarkets and Hypermarkets Segment Led the Snack Food Market in 2025
Customers show a tendency to choose supermarkets and hypermarkets for snack purchases, and this preference is linked to various reasons. Further, online segment expects a significant growth in the market during the forecast period. The growth is attributed to the factors like easy convenience and accessibility of snacks without visiting the stores.
By Product
By Packaging
By Distribution Channel
By Region
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January 2026