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August 2025
The global pet supplements market size was calculated at USD 2.66 billion in 2024 with projections indicating a rise from USD 2.82 billion in 2025 to approximately USD 4.74 billion by 2034, expanding at a CAGR of 5.94% throughout the forecast period from 2025 to 2034. Growing pet humanization and growing awareness among pet owners about pet health significantly driving the market.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 5.94% |
| Market Size in 2025 | USD 2.82 Billion |
| Market Size in 2026 | USD 2.99 Billion |
| Market Size by 2034 | USD 4.74 Billion |
| Largest Market | North America |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The pet supplements market refers to the global industry involved in the development, production, and sale of dietary supplements intended to support the overall health, well-being, and performance of domestic animals, primarily dogs, cats, and other companion animals. These supplements typically contain vitamins, minerals, herbs, enzymes, fatty acids, amino acids, and probiotics and are formulated to address specific health conditions such as joint health, digestion, immunity, skin and coat health, anxiety, and aging-related issues.
The growing trend of treating pets as family has resulted in higher expenditures on high-quality pet supplements by pet owners. They consistently seek pet supplements that improves the diets of pets and boosts their growth and development. Consequently, the need for natural and plant-derived pet supplements has significantly increased in recent years, as they offer multiple health advantages and support the healthier development of animals. This expansion is aided by the vegan movement, pet anthropomorphism, and a rising number of vegan pet owners choosing a vegetarian diet for their animals.
Pet food products are closely regulated feed items, especially in developed countries such as the U.S. and several European nations. In these developed markets, testing of animal feeds is highly stringent throughout the supply chains, starting from the ingredients used in production to their marketing and distribution. As a result, the strict regulations associated with commercialization can act as a significant constraint because they increase the costs of developing new products. Pet supplement brands bear the responsibility to guarantee the safety of their products and the truthfulness of their claims, given that there are no pre-market approval standards akin to those required for pharmaceuticals.
North America Dominated the Market in 2024.
North America pet supplements market is expanding rapidly due to the rising trend of pet humanization, leading to a heightened demand for pet food, treats, and supplements. The growing recognition of the significant nutritional advantages of pet supplements impacts consumer buying choices. Pet owners have been investing heavily in nutrition, including pet supplements, to fulfill their pet's health needs.
Pet supplements market in United States has expanded significantly. Pet owners nationwide are increasingly prioritizing their pets' overall health and wellness, leading to a rise in demand for supplements that improve health, extend lifespan, and prevent various skin, coat, hip, and joint issues. In recent years, pet owners worldwide have been investing heavily in their pets' health and diet. Because of several health problems like arthritis, canine parvovirus, diabetes mellitus, and distemper in pets, pet owners are increasingly resorting to calming supplements that mainly consist of ingredients like hemp oil and cannabis, anticipated to drive market expansion.
According to the most recent statistics from the American Pet Products Association for 2025, 94 million households in the U.S. (71%) have a pet, whereas in 2023–2024, approximately 86.9 million U.S. households around two-thirds or 66% of the population had a pet. An upward trend is evident, with 70% of U.S. households (90.5 million homes) having a pet in 2022. Product innovation spearheads the effort in boosting sales growth. Brands are launching enhanced formulations featuring natural components, functional superfoods, and claims validated by veterinarians.
Asia Pacific Expects the Significant Growth During the Forecast Period.
The pet supplements market in the Asia Pacific is driven by a swiftly increasing pet population, higher disposable incomes, and growing trends in pet humanization. The rise of urban living and the growth of the middle class in nations such as China and India have increased awareness regarding pet health and wellness, leading to a higher demand for supplements. The expansion of this market is affected by elements like rising pet adoption rates, greater consumer awareness about pet nutrition, and a developing veterinary healthcare system. Government programs that advocate for animal welfare and enforce stricter regulations on pet food safety standards are also crucial. The increasing demand and preference among Chinese consumers for high-quality products and services for the health and well-being of their pets create significant business opportunities. In 2021, China’s 54 million pet dogs and 58 million pet cats enjoyed $38.5 billion in expenditure, marking a remarkable increase of 20.6% compared to the prior year.
Regarded as a flourishing sector by industry analysts, the domestic pet economy is driven by increasing pet ownership, investment, and changing consumer habits boosting the pet supplements market in India. According to reports, by 2025, India is expected to have around 100 million pets, with 30 million residing in urban homes. At the heart of this surge is the expenditure on high-quality food, health and wellness, grooming, and pet lifestyle services. Increasing disposable incomes, urban development, and smaller family units have made pet ownership more accessible and appealing, particularly for young professionals
How Dogs Segment Dominated the Pet Supplements Market in 2024?
Dogs segment led the pet supplements market in 2024. Dogs are primarily seen as domesticated animals. They are favored pets because they tend to be playful, friendly, loyal, and responsive to people. Individuals choose different breeds of dogs like Labrador retrievers, bulldogs, golden retrievers, German shepherds, poodles, and beagles. In the United States, roughly 78 million dogs are kept as pets by American households. The nation has invested resources to enhance the ease and enjoyment of dog ownership for its residents. Dog owners are buying healthy and nutritious food for their pets. This is anticipated to raise the global sales of supplements. A rise in spending power for dog health items and a surge in their adoption are propelling the dog supplements market, potentially leading to further market expansion.
Cats Segment is Observed to Grow at the Fastest Rate During the Forecast Period.
Cat owners are increasingly recognizing the unique nutritional requirements of their pets, leading to a rise in demand for supplements focused on enhancing cat health. Supplements can enhance joint health, digestive wellness, or skin and coat issues, providing cats with customized solutions that tackle prevalent health challenges. As more pet owners learn about their cat's health needs, customized nutrition is growing in popularity.
What Made Soft Chews the Dominant Segment in 2024?
Soft chews segment held the dominating share of the pet supplements market in 2024, because of their simpler administration and better taste compared to conventional forms such as tablets or capsules. This convenience results in better adherence from pet owners, guaranteeing that pets consistently get their supplements. Soft chews for pets are flavorful, chewable supplements or medications made for dogs and cats. They blend vital nutrients or therapeutic compounds with flavors that pets enjoy, simplifying the process for owners. The gentle chews guarantee effectiveness and flavor attractiveness, addressing the health requirements of pets in a pleasurable manner. The composition of soft chews enables flexibility in meeting different health requirements. Whether for joint support, skin and coat improvement, digestive wellness, or calming effects, there's probably a soft chew made to assist.
Sprays/Drops Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe.
Pet owners who struggle to give pills or capsules to their pets often favor liquid drops. Pet owners persist in investing in skin care sprays, flea and tick sprays, and odor control sprays, which has led to manufacturers expanding their product lines. Drops and sprays are viewed as simple to use, particularly for pets that might be reluctant to consume tablets or powders. Their user-friendliness makes them a favored option among pet owners.
Which Type of the Ingredient Dominated the Pet Supplements Market in 2024?
Probiotics & prebiotics segment dominated the market with the largest share in 2024. Expansion in this market is fueled by greater consumer focus on digestive health, heightened consciousness regarding pet immunity, and the growing trend of treating pets like family members. Furthermore, the growth of high-quality pet food and supplement ranges, especially those enhanced with functional probiotic strains, is driving the market's growth. With an increasing number of pet owners opting for natural and holistic health care products, probiotics are perfectly aligning with this trend.
CBD & Hemp Derivatives Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period.
The perceived advantages of cannabis for addressing physical and mental problems in pets, a preference for natural pet supplements, and strong awareness among pet owners have fueled the market expansion. The research surrounding hemp and CBD products has notably progressed in veterinary medicine over the past ten years, yielding clinical evidence that supports the advantages of hemp for the health of companion animals. The increasing occurrence of bowel and gastrointestinal issues in pets, the rise in pets experiencing anxiety and sleep issues, and the escalating prevalence of these disorders are driving the expansion of the pet CBD products market during the forecast period.
Why did the Joint & Hip Health Segment Dominate in 2024?
Joint & hip health segment held the largest share of the market in 2024. The main factor contributing to this growth is the rising awareness among dog owners about joint health in canines. The increasing connection between people and their pets has prompted owners to take action on health issues, such as joint health, by adding supplements to their pets’ everyday habits. Moreover, the increase in the elderly dog population worldwide has resulted in a greater occurrence of osteoarthritis and other degenerative joint ailments, further driving the need for preventive and therapeutic supplements.
Calming/Anxiety Relief Segment is Observed to Grow at the Fastest CAGR During the Forecast Period.
The worldwide industry for pet calming products has experienced considerable expansion due to heightened awareness regarding pet mental well-being and a rise in pet ownership across the globe. Pet owners are progressively looking for ways to address their pets' anxiety, stress, and behavioral problems, resulting in the rise of calming products. As pet anxiety disorders like separation anxiety, noise phobia, and fear-related behaviors gain more awareness, the need for calming products such as pheromone sprays, collars, diffusers, and other soothing aids has increased.
Which Distribution Channel Dominated the Pet Supplements Market in 2024?
Online retail segment dominated the market in 2024. The presence of a variety of domesticated animal food and essentials, along with growing customer loyalty via "Subscribe and Save" programs, is anticipated to propel the online channel segment. For example, Chewy, Inc., BestVetCare.com, Petco Animal Supplies, and Amazon are prominent reliable online retailers of supplements for pets like dogs, cats, fish, and birds.
Direct-to-Consumer (D2C) Platforms Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe.
The D2C segment depends significantly on online platforms for sales and customer interaction, leveraging e-commerce sites and digital marketing tactics. Pet owners can now access a range of supplements readily offered on online shopping sites, which offer convenience, selection, and home delivery. Subscription models are gaining more popularity, enabling regular deliveries of essential supplements. Influencers and social media marketing are essential elements in educating pet owners about the advantages of supplementation, driving online sales. Direct-to-consumer companies are taking advantage of the trend by offering distinctive formulations and engaging customers with personalized product recommendations.
Did Adult Pets Dominated the Pet Supplements Market in 2024?
Adult pets segment held the dominating share of the market in 2024. For general vitality, adult pets look for products that support intestinal balance, moisturized skin and hair, and healthy joints. Adults frequently take anti-stress and multivitamin supplements for general well-being rather than for particular medical conditions. This is driven by pet owners' desire to improve the health, lifespan, and quality of life of their animals by managing specific illnesses, addressing age-related issues, and placing a strong emphasis on preventive care.
Senior Pet's Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period.
They will observe age-related issues that vary from arthritis to mental deterioration and associated organ strain. Supplements designed for seniors usually include glucosamine, L-carnitine, milk thistle, and antioxidants. With pets living longer, there is a growing demand for supplements that aid in health problems associated with aging, such as joint health and cognitive abilities.
Fera Pets
NEO Corporate Public Company Limited
Royal Canin
By Pet Type
By Form
By Ingredient Type
By Health Benefit
By Distribution Channel
By Life Stage
By Regional
August 2025
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August 2025
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