India Dietary Supplements Market Size, Share and Growth Insights 2034

India Dietary Supplements Market Size, Share and Demand

The India dietary supplements market size stood at USD 178.62 billion in 2024, with projections indicating a rise from USD 201.66 billion in 2025 to approximately USD 600.99 billion by 2034, expanding at a CAGR of 12.90% throughout the forecast period from 2025 to 2034. The transformation of healthcare products into innovative brands and strengthening of the product pipeline favor the growth of health supplements in India.

Key Highlights

• By product type, the vitamin and mineral dietary supplements segment dominated the India dietary supplements market share in 2024, due to their improved outcomes in healthy individuals as well as diseased patients. 
• By product type, the herbal dietary supplements segment is expected to grow at the fastest CAGR during the forecast period, driven by the increased acceptance of herbal medicines among potential health-conscious consumers. 
• By form, the tablets segment dominated the market share in 2024, driven by their ease of administration and improved efficacy. 
• By form, the powders segment is expected to grow at the fastest CAGR during the forecast period, attributed to the preferred choice of consumers for pharmaceutical powder forms rather than capsules or other formats. 
• By distribution channel, the pharmacies and drug stores segment dominated the market share in 2024, due to the expansive reach of pharmaceutical services for the global patient population. 
• By distribution channel, the online channels segment is expected to grow at the fastest CAGR during the forecast period, driven by the popularity of various online platforms driving tailored customer experiences. 
• By application, the additional supplements segment dominated the market share in 2024, driven by the increased need for multivitamins, minerals, and other health supplements. 
• By application, the sports nutrition segment is expected to grow at the fastest CAGR during the forecast period, attributed to the growing awareness of sportspeople about health and wellness.
• By end use, the adult segment dominated the market share in 2024, due to the health-consciousness among adult people and their urge to live healthy lives. 
• By end use, the pregnant women segment is expected to grow at the fastest CAGR during the forecast period, driven by the importance of supplements like folate, iron, and others for the healthy development of infants. 

Industry Coverage

Market Overview

How are Health Supplements gaining traction in India?

The India dietary supplements market is experiencing tremendous growth because stakeholders are becoming more aware and familiar with international regulatory provisions. The global trade in nutraceuticals and health supplements is driven by harmonized standards. The establishment of a strong regulatory framework in India allows international trade and prevents fraud. It also helps India to achieve innovations and scientific advancements. The nutraceutical research presents various policies and advancements in India and globally. 

• In August 2024, Abbott India announced its plan to introduce transformation into vitamin D and micronutrient supplements that are designed specifically for thyroid patients into big brands. (Source: Nutra Ingredients)

Principal Goals of Unilever towards Nutrition Progress: 

• Unilever aims to meet the science-based nutrition criteria of the company itself with an 85% product portfolio by 2028. 
• It has set a mission to double the number of products that are sold to deliver enhanced nutrition by 2025. The company has achieved 52% progress in 2024. 
• It has the aim to deliver 95% of packaged ice-cream containing no more than 22 grams of total sugar per serving by 2025. The company has achieved 91% progress in 2024. 
• It will follow the process of delivering packaged ice-cream, 95% of which contain no more than 250 calories per serving by 2025. Unilever achieved 96% progress in the year 2024. 
• About 80% of the company’s global beverage portfolio will contain a maximum of 5 grams of total sugar per 100 ml by 2025. The company will experience 76% progress in 2024. (Source: Unilever)

India Dietary Supplements Market Trends

What are the Potential Trends associated with Nutraceutical Health Supplements? 

• Proven Benefits of Nutraceutical Ingredients: Consumers are increasingly looking for scientifically proven ingredients that give reassurance. Consumers are becoming more aware of the product features and proofs that support product claims. They highly prefer products with 100% natural and trusted ingredients like minerals and vitamins that are proven to be highly effective. The companies are focusing on providing clear and concise information about products to meet global consumer preferences. The manufacturers are producing products with trusted, authentic, safe, and high-quality ingredients which are unique and clinically proven. 
• Sensory Appeal and Engaging Appearance of Supplements: Consumers prefer more appealing health supplements and related products which are scientifically proven. The products delivering emotional and sensory experiences can engage customers more precisely and deliver great value. The most preferred nutritional supplement options are chewable and powder formats because they offer convenience, portability, and sensory appeal. 

Market Opportunity

What are the Potential Opportunities to Establish a Strong Regulatory Framework for Health Supplements? 

The Food Safety and Standards Authority of India (FSSAI) aims to establish a robust regulatory framework by encouraging innovations through scientific research. The FSSAI sets a goal to ensure product quality and safety through this framework. There are open doors to explore advancements in bioactive ingredient combinations, formulations, and delivery methods. The Indian regulatory authorities are dedicated to generating pre-market approval procedures, certification systems, testing methods, labeling specifications, and post-market monitoring on a global level. 

Market Challenges

How can the Lack of Harmonization and Diverse Regulatory Framework Impact Regional Issues?

There are various definitions for dietary supplements, such as vitamins, amino acids, herbs, minerals, and other substances that differ in different countries. The different countries classify dietary supplements differently, especially as food, drugs, natural health products, or separate categories. These kinds of situations create issues in cross-border trade and commerce. The various countries have different approval processes for dietary supplements, which include marketing without pre-approval or strong pre-market approvals. There can be a lack of harmonization which results in issues with the marketing of products and leads to safety concerns.

Country-Level Analysis

India is one of the leading countries focusing on the implementation of food security measures by identifying the complex challenges of hunger and malnutrition. India focuses on increasing agricultural productivity, improving food distribution systems, and balancing prices, which help to ensure availability and affordability for all Indian citizens. India conducts a rice fortification program through which it aims to provide people with fortified rice which is enriched with essential vitamins like iron, folic acid, and vitamin B12 and minerals to help people fight against nutritional deficiencies. 

According to the FSSAI, food supplements in India are regulated as food by the Food Safety and Standards Regulations 2022, which cover nutraceuticals, health supplements, food for special medical purposes, food for special dietary use, and prebiotic and probiotic food. All of these products are designed and applicable to people above the age of 2-years and are available in the form of tablets, capsules, sachets, pills, and many other forms of marketing.

• In September 2024, the Food Safety and Standards Authority of India (FSSAI) organized the ‘Global Food Regulators Summit 2024’ under the Ministry of Health and Family Welfare, Government of India, to highlight the regulatory framework of dietary supplements and nutraceuticals. (Source: Global Food Regulators Summit - fssai)
• In May 2025, Sun Pharmaceuticals Industries Ltd announced the launch of a corporate brand campaign in India that highlights the company’s contribution towards the lives of patients, caregivers, and all other medical professionals. (Source: SUN Pharma)

Segmental Insights

Product Type Insights 

How Vitamin and Mineral Dietary Supplements Segment Dominated the India Dietary Supplements Market in 2024? 

The vitamin and mineral dietary supplements segment dominated the India dietary supplements market in 2024. The intake of multivitamin and minerals increases the intake of nutrients, vitamins, and minerals in proper amounts when people cannot meet these needs from regular diets. Research studies suggest that people who take these dietary supplements experience improved health and can stay away from the risk of developing chronic diseases than people who do not take these supplements. Research studies also suggest that these minerals and vitamin supplements reduce the risk of developing cancer or improve the outcomes of cancer treatment. The nutrients like vitamins and minerals inhibit carcinogenesis or tumor progression and elicit a strong immune response among cancer patients or healthy individuals.

The Herbal Dietary Supplements Segment is Expected to Grow at the fastest CAGR in the India Dietary Supplements Market During the Forecast Period. 

Herbal supplements are popular among people having allergic responses to components in prescription drugs. They lower the risk of side effects, offer relief from symptoms, are available in cost-effective forms, and are readily available. They treat chronic conditions, support digestive health, provide natural antioxidants, and promote overall wellness.

Form Insights

What Made Tablets the Dominant Segment in the India Dietary Supplements Market in 2024? 

The tablets segment dominated the India dietary supplements market in 2024. Doctors usually recommend different forms of tablets to patients due to their accuracy in dose, physical and chemical stability, and increased physiological activity. The tablets offer ease of administration, are simple to handle, and easy to transport. The tablets are economically produced on a large scale and available in special forms, such as sustained release pills which help patients significantly. The availability of different types of tablets, such as compressed tablets, sugar-coated tablets, bilayered tablets, etc. raises their expansive reach in the market. 

The Powders Segment is Expected to Grow at the Fastest CAGR in the India Dietary Supplements Market During the Predicted Timeframe. 

Pharmaceutical powders offer a variable choice of ingredients and ease of dose administration to patients. They exhibit a longer shelf-life than liquid dosage forms by providing better physicochemical stability. The powders are more acceptable among children and adults who face difficulties with swallowing tablets or capsules. 

Distribution Channel Insights 

Why did the Pharmacies and Drug Stores Segment Dominate the India Dietary Supplements Market in 2024? 

The pharmacies and drug stores segment dominated the India dietary supplements market in 2024. The pharmacy services are advantageous in reducing healthcare costs by actively looking for cost-effective medication alternatives. They contribute to the optimization of medication therapy regimens, which minimizes unnecessary healthcare expenditure. They increase efficiency in healthcare systems by streamlining healthcare delivery and promoting efficient resource utilization. 

The Online Channels Segment is Expected to Grow at the Fastest CAGR in the India Dietary Supplements Market During the Forecast Period. 

The online distribution channels offer enhanced accessibility and convenience to customers. The online channels cover various platforms of communication, such as website chat, social media, chatbots, email, phone applications, and messaging with unique features and functionalities. They provide personalized services and tailored experiences to their customers. 

Application Insights 

How Additional Supplements Segment Dominated the India Dietary Supplements Market in 2024? 

The additional supplements segment dominated the India dietary supplements market in 2024. Several dietary supplements associated with calcium, vitamin D, magnesium, folate, folic acid, and iron offer potential health benefits due to the urgent need of the human body for vitamins and minerals. A regular intake of iron supplements reduces the risk of anemia in pregnant women, while folate reduces the risk of neural tube defects in infants. The fiber supplements give relief to patients from chronic constipation and reduce cholesterol. 

The Sports Nutrition Segment is Expected to Grow at the Fastest CAGR in the India Dietary Supplements Market During the Predicted Timeframe. 

Sports nutrition helps people to understand the nutritional needs, especially of athletes and sportspeople. It helps to find a perfect balance of nutrients that supply energy and stamina to perform sports. It provides proper advice to athletes about their correct timings of nutrient intake to improve performance and health. 

End Use Insights 

What Made Adults the Dominant Segment in the India Dietary Supplements Market in 2024? 

The adult segment dominated the India dietary supplements market in 2024. The intake of dietary supplements helps adults to live longer and maintain healthy teeth, skin, and eyes. Adults benefit from these health supplements in terms of strong muscles, strong immunity, and strong bones. They experience a lower risk of type 2 diabetes, heart disease, and some types of cancers. 

The Pregnant Women Segment is Expected to Grow at the Fastest CAGR in the India Dietary Supplements Market During the Forecast Period. 

Dietary supplements help pregnant women with healthy pregnancies and improve breastfeeding. They enable pregnant women to maintain a healthy weight, and have a strong functioning of the digestive system. Health supplements reduce the chances of any problems in the early developmental stages of a baby during pregnancy. 

Recent Developments in the India Dietary Supplements Market

Sun Pharmaceuticals Industries Ltd

• Acquisition: In May 2025, Sun Pharmaceuticals Industries Ltd announced a successful acquisition with Checkpoint Therapeutics, Inc. and reported that the company had acquired the anti-PD-L1 treatment named UNLOXCYT, which is the first and only approved treatment by the FDA for treating advanced cutaneous squamous cell carcinoma. (Source: SUN Pharma)

Unilever

• Research: In May 2025, Unilever reported a new connection between the mental wellbeing and skin microbiome for the first time through research by Unilever scientists. This research was supported by a partnership by Unilever with the Microbiome Innovation Center and the Brain & Behavior Lab, University of Liverpool. (Source: Unilever)

India Dietary Supplements Market Leading Companies

• Sun Pharmaceuticals Industries Ltd
• Himalaya Wellness Company
• Unilever
• Cipla Health Limited
• Dabur India Ltd
• GSK plc
• Amway
• MuscleBlaze
• Britannia Industries
• Abbott

Segments Covered in the Report

By Product Type

• Vitamin and Mineral Dietary Supplements 
• Herbal Dietary Supplements
• Protein Dietary Supplements
• Others

By Form

• Tablets 
• Capsules
• Powders
• Liquids
• Soft Gels
• Gel Caps

By Distribution Channel 

• Pharmacies and Drug Stores 
• Supermarkets and Hypermarkets
• Online Channels
• Others

By Application 

• Additional Supplements
• Medicinal Supplement
• Sports Nutrition

By End Use 

• Infant
• Children
• Adults
• Pregnant Women
• Old-Aged