June 2025
The India dietary supplements market size stood at USD 178.62 billion in 2024, with projections indicating a rise from USD 201.66 billion in 2025 to approximately USD 600.99 billion by 2034, expanding at a CAGR of 12.90% throughout the forecast period from 2025 to 2034. The transformation of healthcare products into innovative brands and strengthening of the product pipeline favor the growth of health supplements in India.
Study Coverage | Details |
Growth Rate from 2025 to 2034 | CAGR of 12.90% |
Market Size in 2025 | USD 201.66 Billion |
Market Size in 2026 | USD 227.68 Billion |
Market Size by 2034 | USD 600.99 Billion |
Base Year | 2024 |
Forecast Period | 2025 to 2034 |
The India dietary supplements market is experiencing tremendous growth because stakeholders are becoming more aware and familiar with international regulatory provisions. The global trade in nutraceuticals and health supplements is driven by harmonized standards. The establishment of a strong regulatory framework in India allows international trade and prevents fraud. It also helps India to achieve innovations and scientific advancements. The nutraceutical research presents various policies and advancements in India and globally.
The Food Safety and Standards Authority of India (FSSAI) aims to establish a robust regulatory framework by encouraging innovations through scientific research. The FSSAI sets a goal to ensure product quality and safety through this framework. There are open doors to explore advancements in bioactive ingredient combinations, formulations, and delivery methods. The Indian regulatory authorities are dedicated to generating pre-market approval procedures, certification systems, testing methods, labeling specifications, and post-market monitoring on a global level.
There are various definitions for dietary supplements, such as vitamins, amino acids, herbs, minerals, and other substances that differ in different countries. The different countries classify dietary supplements differently, especially as food, drugs, natural health products, or separate categories. These kinds of situations create issues in cross-border trade and commerce. The various countries have different approval processes for dietary supplements, which include marketing without pre-approval or strong pre-market approvals. There can be a lack of harmonization which results in issues with the marketing of products and leads to safety concerns.
India is one of the leading countries focusing on the implementation of food security measures by identifying the complex challenges of hunger and malnutrition. India focuses on increasing agricultural productivity, improving food distribution systems, and balancing prices, which help to ensure availability and affordability for all Indian citizens. India conducts a rice fortification program through which it aims to provide people with fortified rice which is enriched with essential vitamins like iron, folic acid, and vitamin B12 and minerals to help people fight against nutritional deficiencies.
According to the FSSAI, food supplements in India are regulated as food by the Food Safety and Standards Regulations 2022, which cover nutraceuticals, health supplements, food for special medical purposes, food for special dietary use, and prebiotic and probiotic food. All of these products are designed and applicable to people above the age of 2-years and are available in the form of tablets, capsules, sachets, pills, and many other forms of marketing.
How Vitamin and Mineral Dietary Supplements Segment Dominated the India Dietary Supplements Market in 2024?
The vitamin and mineral dietary supplements segment dominated the India dietary supplements market in 2024. The intake of multivitamin and minerals increases the intake of nutrients, vitamins, and minerals in proper amounts when people cannot meet these needs from regular diets. Research studies suggest that people who take these dietary supplements experience improved health and can stay away from the risk of developing chronic diseases than people who do not take these supplements. Research studies also suggest that these minerals and vitamin supplements reduce the risk of developing cancer or improve the outcomes of cancer treatment. The nutrients like vitamins and minerals inhibit carcinogenesis or tumor progression and elicit a strong immune response among cancer patients or healthy individuals.
The Herbal Dietary Supplements Segment is Expected to Grow at the fastest CAGR in the India Dietary Supplements Market During the Forecast Period.
Herbal supplements are popular among people having allergic responses to components in prescription drugs. They lower the risk of side effects, offer relief from symptoms, are available in cost-effective forms, and are readily available. They treat chronic conditions, support digestive health, provide natural antioxidants, and promote overall wellness.
What Made Tablets the Dominant Segment in the India Dietary Supplements Market in 2024?
The tablets segment dominated the India dietary supplements market in 2024. Doctors usually recommend different forms of tablets to patients due to their accuracy in dose, physical and chemical stability, and increased physiological activity. The tablets offer ease of administration, are simple to handle, and easy to transport. The tablets are economically produced on a large scale and available in special forms, such as sustained release pills which help patients significantly. The availability of different types of tablets, such as compressed tablets, sugar-coated tablets, bilayered tablets, etc. raises their expansive reach in the market.
The Powders Segment is Expected to Grow at the Fastest CAGR in the India Dietary Supplements Market During the Predicted Timeframe.
Pharmaceutical powders offer a variable choice of ingredients and ease of dose administration to patients. They exhibit a longer shelf-life than liquid dosage forms by providing better physicochemical stability. The powders are more acceptable among children and adults who face difficulties with swallowing tablets or capsules.
Why did the Pharmacies and Drug Stores Segment Dominate the India Dietary Supplements Market in 2024?
The pharmacies and drug stores segment dominated the India dietary supplements market in 2024. The pharmacy services are advantageous in reducing healthcare costs by actively looking for cost-effective medication alternatives. They contribute to the optimization of medication therapy regimens, which minimizes unnecessary healthcare expenditure. They increase efficiency in healthcare systems by streamlining healthcare delivery and promoting efficient resource utilization.
The Online Channels Segment is Expected to Grow at the Fastest CAGR in the India Dietary Supplements Market During the Forecast Period.
The online distribution channels offer enhanced accessibility and convenience to customers. The online channels cover various platforms of communication, such as website chat, social media, chatbots, email, phone applications, and messaging with unique features and functionalities. They provide personalized services and tailored experiences to their customers.
How Additional Supplements Segment Dominated the India Dietary Supplements Market in 2024?
The additional supplements segment dominated the India dietary supplements market in 2024. Several dietary supplements associated with calcium, vitamin D, magnesium, folate, folic acid, and iron offer potential health benefits due to the urgent need of the human body for vitamins and minerals. A regular intake of iron supplements reduces the risk of anemia in pregnant women, while folate reduces the risk of neural tube defects in infants. The fiber supplements give relief to patients from chronic constipation and reduce cholesterol.
The Sports Nutrition Segment is Expected to Grow at the Fastest CAGR in the India Dietary Supplements Market During the Predicted Timeframe.
Sports nutrition helps people to understand the nutritional needs, especially of athletes and sportspeople. It helps to find a perfect balance of nutrients that supply energy and stamina to perform sports. It provides proper advice to athletes about their correct timings of nutrient intake to improve performance and health.
What Made Adults the Dominant Segment in the India Dietary Supplements Market in 2024?
The adult segment dominated the India dietary supplements market in 2024. The intake of dietary supplements helps adults to live longer and maintain healthy teeth, skin, and eyes. Adults benefit from these health supplements in terms of strong muscles, strong immunity, and strong bones. They experience a lower risk of type 2 diabetes, heart disease, and some types of cancers.
The Pregnant Women Segment is Expected to Grow at the Fastest CAGR in the India Dietary Supplements Market During the Forecast Period.
Dietary supplements help pregnant women with healthy pregnancies and improve breastfeeding. They enable pregnant women to maintain a healthy weight, and have a strong functioning of the digestive system. Health supplements reduce the chances of any problems in the early developmental stages of a baby during pregnancy.
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