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July 2025
The China packaged bakery foods market size was estimated at USD 20.44 billion in 2024 and is predicted to increase from USD 21.50 billion in 2025 to approximately USD 33.93 billion by 2034, expanding at a CAGR of 5.20% during the forecast period from 2025 to 2034. The global packaged bakery foods market is attributed to the increasing demand for bakery products in China.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 5.20% |
| Market Size in 2025 | USD 21.50 Billion |
| Market Size in 2026 | USD 22.62 Billion |
| Market Size by 2034 | USD 33.93 Billion |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
China packaged bakery foods market is witnessing rapid growth due to various growth factors such as the increase in indulgence and snacking consumption, increasing consumer preference towards ready-to-eat and convenient baked goods, increasing demand for packaged bakery foods, increase in in-home cooking and increasing demand for specialty bakery product and plant-based alternatives. In addition, the market in China encompasses a wide range of offerings, such as specialty bakery foods, plant-based additives, artisan breads, and frozen bakery products. Furthermore, with a focus on natural ingredients, whole grain baking, and high fiber, market dynamics are transformed by several trends, including increasing consumer preference towards healthier options. There is an increasing trend towards gluten-free and vegan food products, fueled by ethical considerations and dietary requirements, which are further expected to drive the growth of the packaged bakery foods market in China.
There are various benefits related to packaged bakery foods in China driving the growth of the China packaged bakery foods market, such as sustainability, branding opportunities, product protection, extended shelf life, and freshness preservation. Eco-friendly packaging, such as compostable and biodegradable materials, helps to minimize environmental impacts. Customizable packaging attracts customers with appealing designs, enhances brand recognition, and serves as a marketing tool. In addition, using modified atmosphere packaging (MAP) can help to extend the shelf life of bakery foods. By protecting proper packaging, it maintains the taste and freshness of baked food products. These factors are expected to drive the growth of the China packaged bakery foods market.
Modern consumers demand speed and convenience, expecting their favorite bakery items to be quickly delivered and readily available. Delivery services and online shopping have become key to meeting these expectations, as consumer lifestyles grow busier, which is expected to transform the growth of the China packaged bakery foods market.
Artificial Intelligence is also a major opportunity in China. AI is set to play a significant role in the packaging industry. AI technologies help bakery manufacturers predict maintenance needs and reduce downtime before breakdowns occur, from optimizing packing processes and predictive maintenance. This predictive approach extends the lifespan of packaging machinery and enhances efficiency. In addition, there are mainly three main impacts that available AI technologies have on the packaging sector, such as mitigating skills gaps and equipment effectiveness, increasing machine performance, and increased staff productivity. These advanced factors are expected to revolutionize the growth of the China packaged bakery foods market in the coming years.
Bakery shoppers can require a durable box to pack bakery products. It is important to maintain the integrity of baked products. Compromising strength and durability is a common challenge related to bakery packaging. Most consumers may face these challenges. During transportation and handling, the packaging boxes utilized for bakery items must be safe and durable, which may create major challenges. Consumers must avoid low-quality bakery packaging boxes to avoid such challenges. In addition, the lack of user-friendly features, uninspired packaging design, and single-used bakery boxes are also market challenges which further expected to restrain the growth of the China packaged bakery foods market.
China is a Significant Country in the Packaged Bakery Foods Market.
The market growth in China is attributed to the increasing consumer preference towards low-carbon and sustainability, rising packaging technologies and automation in production, increasing expenditure on pastries and cakes, increasing awareness of health and well-being, and growing rapid urbanization. For instance, the market growth of the bakery industry in China reached 336 billion yuan in 2024 and 310.2 billion yuan in 2023, according to the China Business Industry Research Institute. Due to the highest proportion, 42% of the population spends 0-10 minutes for breakfast.
In addition, increasing demand for convenient food options, increasing ongoing Western diets and lifestyles, and increasing middle class population are other factors driving the market growth in China. Hontai Package is the leading cake box supplier and manufacturer in China. With an annual output of more than hundreds of millions of cartons and 8,000 tons of packaging products, the company launched the most advanced equipment in China.
How does the Bread Segment Dominate the Market Revenue in 2024?
The bread segment dominated the China packaged bakery foods market in 2024. The segment growth in the market is attributed to the increasing rapid consumption of bread and bread-related products, increasing modern and busy lifestyles, growing number of bakeries across China, growing e-commerce platforms, increasing number of grocery apps, and increasing middle-class population. Bread is a popular and staple food in China. People in China are consuming various types of bread such as stuffed bread, cruffin, croissants, garlic bread, and many more. These breads are gaining popularity due to their taste and quality. To address local consumer requirements, such as indulgent snacks and innovative bread varieties, the company encompasses a huge range of products, which may accelerate the segment demand in China.
The Cakes and Pastries Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the China packaged bakery foods market is driven by factors such as the increasing consumer trend towards parties, birthday parties, and small occasions, increasing presence of special occasions and traditional holidays, changing lifestyles, and rapid urbanization. People are rapidly consuming cakes and pastries for celebrating special occasions in China. They are spending approximately 21-40 yuan per purchase. About 90% of people are buying bakery products in China. With an expected scale of RMB 351.8 billion by 2025, the market is poised for steady growth, emphasizing nutrition and health in baked products. Gen Z is the major and leading customer of baked products such as cakes and pastries in China, which is further expected to fuel the growth of the China packaged bakery foods market.
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