China Packaged Bakery Foods Market Size to Grow to USD 33.93 Bn by 2034

China Packaged Bakery Foods Market Rises with Urban Lifestyles and Modern Tastes

The China packaged bakery foods market size is projected to witness strong growth from USD 21.50 billion in 2025 to USD 33.93 billion by 2034, reflecting a CAGR of 5.20% over the forecast period from 2025 to 2034. With increasing demand for healthier, premium, and locally inspired flavors, along with rapid expansion of modern retail and e-commerce channels, and health-conscious consumer base.

Last Updated: 01 July 2025 Category: B2C Food & Beverages Products Insight Code: 5685 Format: PDF / PPT / Excel

The China packaged bakery foods market size was estimated at USD 20.44 billion in 2024 and is predicted to increase from USD 21.50 billion in 2025 to approximately USD 33.93 billion by 2034, expanding at a CAGR of 5.20% during the forecast period from 2025 to 2034. The global packaged bakery foods market is attributed to the increasing demand for bakery products in China.

China Packaged Bakery Foods Market Size 2025 to 2034

Key Highlights

  • By product, the bread segment held a major market share in 2024, driven by increasing changing and busy lifestyles. 
  • By product, the cakes and pastries segment is projected to grow at a CAGR between 2025 and 2034, driven by the increasing consumer trend towards parties, birthdays, and small occasions.

Industry Coverage

Study Coverage Details
Growth Rate from 2025 to 2034 CAGR of 5.20%
Market Size in 2025 USD 21.50 Billion
Market Size in 2026 USD 22.62 Billion
Market Size by 2034 USD 33.93 Billion
Base Year 2024
Forecast Period 2025 to 2034

The Increasing Demand Packaged Bakery Products Fuel the Market Expansion in China

China packaged bakery foods market is witnessing rapid growth due to various growth factors such as the increase in indulgence and snacking consumption, increasing consumer preference towards ready-to-eat and convenient baked goods, increasing demand for packaged bakery foods, increase in in-home cooking and increasing demand for specialty bakery product and plant-based alternatives. In addition, the market in China encompasses a wide range of offerings, such as specialty bakery foods, plant-based additives, artisan breads, and frozen bakery products. Furthermore, with a focus on natural ingredients, whole grain baking, and high fiber, market dynamics are transformed by several trends, including increasing consumer preference towards healthier options. There is an increasing trend towards gluten-free and vegan food products, fueled by ethical considerations and dietary requirements, which are further expected to drive the growth of the packaged bakery foods market in China.

There are various benefits related to packaged bakery foods in China driving the growth of the China packaged bakery foods market, such as sustainability, branding opportunities, product protection, extended shelf life, and freshness preservation. Eco-friendly packaging, such as compostable and biodegradable materials, helps to minimize environmental impacts. Customizable packaging attracts customers with appealing designs, enhances brand recognition, and serves as a marketing tool. In addition, using modified atmosphere packaging (MAP) can help to extend the shelf life of bakery foods. By protecting proper packaging, it maintains the taste and freshness of baked food products. These factors are expected to drive the growth of the China packaged bakery foods market.

  • Increasing demand for on-the-go snacking: The consumer preference towards on-the-go and convenient smacking options is increasing rapidly, due to their busy and changing lifestyles, which is expected to accelerate the market demand. 
  • Increasing clean-label trend and health awareness: The increasing demand for fortified, high-fiber, gluten-free, low-sugar, and whole grains bakery products and rising innovations, such as prebiotic-rich, plant-based, and protein-enriched formulations are expected to drive the growth of the China packaged bakery foods market.
  • Rising technology in sustainability and packaging: Advancements in packaging for convenience, freshness, and extended shelf life are expanding rapidly, and focus on eco-friendly materials is further expected to transform the growth of packaged bakery products in China.

Market Opportunities

Online Shopping and Convenience

Modern consumers demand speed and convenience, expecting their favorite bakery items to be quickly delivered and readily available. Delivery services and online shopping have become key to meeting these expectations, as consumer lifestyles grow busier, which is expected to transform the growth of the China packaged bakery foods market. 

Integration of Artificial Intelligence (AI) 

Artificial Intelligence is also a major opportunity in China. AI is set to play a significant role in the packaging industry. AI technologies help bakery manufacturers predict maintenance needs and reduce downtime before breakdowns occur, from optimizing packing processes and predictive maintenance. This predictive approach extends the lifespan of packaging machinery and enhances efficiency. In addition, there are mainly three main impacts that available AI technologies have on the packaging sector, such as mitigating skills gaps and equipment effectiveness, increasing machine performance, and increased staff productivity. These advanced factors are expected to revolutionize the growth of the China packaged bakery foods market in the coming years.

Market Challenge

Bakery Boxes with Compromised Durability

Bakery shoppers can require a durable box to pack bakery products. It is important to maintain the integrity of baked products. Compromising strength and durability is a common challenge related to bakery packaging. Most consumers may face these challenges. During transportation and handling, the packaging boxes utilized for bakery items must be safe and durable, which may create major challenges. Consumers must avoid low-quality bakery packaging boxes to avoid such challenges. In addition, the lack of user-friendly features, uninspired packaging design, and single-used bakery boxes are also market challenges which further expected to restrain the growth of the China packaged bakery foods market.

Country Wise Analysis

China is a Significant Country in the Packaged Bakery Foods Market. 

The market growth in China is attributed to the increasing consumer preference towards low-carbon and sustainability, rising packaging technologies and automation in production, increasing expenditure on pastries and cakes, increasing awareness of health and well-being, and growing rapid urbanization. For instance, the market growth of the bakery industry in China reached 336 billion yuan in 2024 and 310.2 billion yuan in 2023, according to the China Business Industry Research Institute. Due to the highest proportion, 42% of the population spends 0-10 minutes for breakfast.

In addition, increasing demand for convenient food options, increasing ongoing Western diets and lifestyles, and increasing middle class population are other factors driving the market growth in China. Hontai Package is the leading cake box supplier and manufacturer in China. With an annual output of more than hundreds of millions of cartons and 8,000 tons of packaging products, the company launched the most advanced equipment in China.

  • In November 2024, a new UHT bakery cream was launched by Fonterra. The aim behind this launch was to boost the service business in China. (Source: Dairy News)

Segments Insights

Product Insights

How does the Bread Segment Dominate the Market Revenue in 2024?

The bread segment dominated the China packaged bakery foods market in 2024. The segment growth in the market is attributed to the increasing rapid consumption of bread and bread-related products, increasing modern and busy lifestyles, growing number of bakeries across China, growing e-commerce platforms, increasing number of grocery apps, and increasing middle-class population. Bread is a popular and staple food in China. People in China are consuming various types of bread such as stuffed bread, cruffin, croissants, garlic bread, and many more. These breads are gaining popularity due to their taste and quality. To address local consumer requirements, such as indulgent snacks and innovative bread varieties, the company encompasses a huge range of products, which may accelerate the segment demand in China.

The Cakes and Pastries Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the China packaged bakery foods market is driven by factors such as the increasing consumer trend towards parties, birthday parties, and small occasions, increasing presence of special occasions and traditional holidays, changing lifestyles, and rapid urbanization. People are rapidly consuming cakes and pastries for celebrating special occasions in China. They are spending approximately 21-40 yuan per purchase. About 90% of people are buying bakery products in China. With an expected scale of RMB 351.8 billion by 2025, the market is poised for steady growth, emphasizing nutrition and health in baked products. Gen Z is the major and leading customer of baked products such as cakes and pastries in China, which is further expected to fuel the growth of the China packaged bakery foods market.

Recent Developments in the China Packaged Bakery Foods Market

  • In January 2025, During the Chinese New Year, FNP.sg announced that they provided instant services for treats and cakes. People embrace elegance and wisdom, a time symbolizing transformation and the Year of the Snake, as the Spring Festival ushers in the Chinese New Year. The aim behind this launch was to enhance people's celebrations with an array of exquisite Chinese New Year (CNY) gifts, hampers, and cakes. (Source: ACNNewswire)
  • In June 2024, the world's leading yeast manufacturer, Angel Yeast launched a variety of product lines at Bakery China 2024 with partnership with BakeMark. This was the 26th edition of the largest exhibition in the confectionery and bakery industry across the globe. The aim behind this launch was to enhance healthier eating options among consumers in China. (Source: Antara)

China Packaged Bakery Foods Market Leading Companies

China Packaged Bakery Foods Market Companies

Segments Covered in the Report

By Product 

  • Bread 
  • Cakes and pastries 
  • Cookies 
  • Crackers and pretzel 
  • Others
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The China packaged bakery foods market is projected to grow from USD 21.50 billion in 2025 to approximately USD 33.93 billion by 2034, registering a CAGR of 5.20%. This growth is backed by consumer demand for diverse evolving dietary habits, and expansion in retail and e-commerce distribution.

Bread leads the market due to its daily consumption and versatility, while cakes and pastries are growing fastest, driven by increased spending on birthdays, holidays, and celebratory occasions by Gen Z and urban consumers.

Innovations like biodegradable materials, MAP (Modified Atmosphere Packaging), and smart packaging are improving shelf life, sustainability, and branding, aligning with China’s consumer focus on freshness and eco-consciousness.

Trends include rising demand for clean-label, low-sugar, high-fiber, and plant-based bakery items; increasing preference for on-the-go snacking; and technological advancements in packaging and AI-driven manufacturing.

Challenges include the lack of durable and user-friendly packaging, limited sustainable solutions at scale, and inconsistent design quality, which affect product protection during transportation and reduce consumer appeal.

Gen Z consumers are leading market growth with their preference for personalized, nutritious, and indulgent bakery products, especially cakes and pastries tied to celebrations and lifestyle-driven purchases.

With increasing demand for premium, healthier, and diverse bakery items, global brands have an opportunity to localize products, invest in AI and sustainable packaging, and tap into China’s fast-growing urban middle class.

Major players include Yamazaki Baking Co., ARYZTA AG, BreadTalk Group, Barilla, Angel Yeast, and global leaders like Mondelez and PepsiCo, all competing through innovation, healthier product lines, and market localization.