Alcohol Infused Sparkling Water Market Size, Growth, and Trends 2025 to 2035

Alcohol Infused Sparkling Water Market Size 2025 to 2035

The global alcohol infused sparkling water market size was valued at USD 460.42 million in 2025 and is expected to grow steadily from USD 517.51 million in 2026 to reach nearly USD 1,481.89 million by 2035, with a CAGR of 12.4% during the forecast period from 2026 to 2035. The growth of the market is driven by the increasing demand for healthier and low-calorie alcoholic alternatives.

Key Highlights

• By region, North America dominated the alcohol infused sparkling water market revenue in 2025.
• By region, Asia Pacific is expected to grow fastest during the forecast period.
• By region, Europe is expected to grow at a notable rate during the forecast period.
• By distribution channel, the off-premise segment held a major market revenue in 2025.
• By distribution channel, the on-premise segment is projected to grow at fastest CAGR between 2026 and 2035.
• By end user, the offline sales segment held a major market revenue in 2025.
• By end user, the online sales is projected to grow at fastest CAGR between 2026 and 2035.

Alcohol Infused Sparkling Water Industry Coverage

What is the Alcohol-infused Sparkling Water Market?

The alcohol-infused sparkling water market deals with growing industry for carbonated drinks with added alcohol such as fermented spirits or malt/sugar and offering convenient, flavored and low-calorie alternatives to traditional cocktails or beer, driven by health aware consumers, especially millennials, and looking rapid growth online and retail sales across the globe.

The growth of the market is also driven by factors such as the rising innovation in formulations such as lower ABV and natural flavors, increasing consumer preference towards healthier lifestyles, increasing shift towards convenience, gluten-free options, real fruit flavors and lighter drinking occasions through e-commerce, and increasing demand for low-calorie and health-conscious alternatives.

Alcohol-infused Sparkling Water Market Trends

• Industry Growth Overview: The global alcohol-infused sparkling water industry is driven by the increasing consumer changing lifestyles, growing rapid urbanization, growing demand from women and millennials, increasing rapid consumption of convenience and ready-to-drink formats, rising product innovation such as functional ingredients, lower alcohol content and natural fruit infusions to fitness enthusiasts and demand for healthier, low-sugar and low-calories alcoholic alternatives. In addition, increasing demand for natural flavors, demand for innovative alcoholic options and increasing collaboration and strategic partnerships are further expected to drive the market growth.
• Increasing consumer preference towards sustainability: The preference towards sustainability in the market focuses on smart tech integration, eco-friendly packaging, waste reduction and energy/ water efficiency, and plastic-free carriers driven by cost savings and consumer demand, leading to innovations such as using QR codes and side streams for traceability to address demands for ethical, natural and low-calorie options. Various brands pushing their preference towards transparent ESG practices, energy-efficient production, responsible sourcing and eco-friendly packaging to reduce carbon footprints, which further increase the consumer preference towards sustainability.
• Startup Ecosystem: The startup ecosystems in the market in growing significantly, driven by consumer demand for healthier and low-calorie alternatives and it features a dynamic ecosystem of both innovative startups and major legacy beverage companies. Consumers, especially Gen Z and millennials are willing to pay an unique, authentic and high-quality products, opening a niche for various craft brands. Startups often integrate eco-friendly and sustainable packaging, including aluminium cans, which provides a point of differentiation.

Rise of Technological Shifts in Alcohol-infused Sparkling Water Market

The rise of technological advancements in the global market focus on smart branding, sustainable methods such as zero-waste and eco packaging, automation, digitalization, enhanced production efficiency and AI-driven flavor creation, alongside innovations in functional ingredients, streamlined e-commerce/D2C delivery, precision fermentation, botanicals and probiotics, all meeting consumer demand for transparent, convenient, premium and healthier options. The rise of digitalization is using AI for quality control in distilling or brewing, plus automation for cost reduction and unique flavor development, further expected to revolutionize the growth of the alcohol-infused sparkling water market.

Trade Analysis of Alcohol-infused Sparkling Water Market: Import & Export Statistics

• India imported 62 shipments of Sparkling Water, according to India Import data. The import handled by foreign exporters to 9 Indian buyers. 
• India imports majority of its sparkling Water from UAE, Australia, and United Kingdom.
• United States exported 1,970 shipments of Sparkling Water. These exports were made by 133 U.S. exporters to 78 buyers. 
• Majority of the Sparkling Water exports from the United States destined to Dominican Republic, Mexico, and Costa Rica.

Value Chain Analysis of Alcohol-infused Sparkling Water Market

Raw Material Procurement

• The raw material procurement in the alcohol-infused sparkling water market significantly consist of carbon dioxide, flavorings, a base alcohol, purified water and various additives such as acidity regulators and sweeteners. 
• Market Players: Alfa Laval, BevSource and AEB Group

Packaging and Branding

• Branding and Packaging for market focuses on creating packaging which may ensures remain stable, safe and fresh by protecting them from contamination, light and moisture.
• Market Players: Suntory Holdings Ltd., The Coca-Cola Company and Diago Plc

Waste Management and Recycling

• The waste management and recycling in the alcohol-infused sparkling water industry focus on technologies such as composters, balers, dehydrators and AI sorting through advanced processing technologies recyclable packaging.
• Key Players: Molson Coors Beverage Company, Boston Beer Company and Anheuser-Busch InBev (AB InBev)

Alcohol-infused Sparkling Water Industry’ Regulatory Landscape: Global Regulations

Alcohol Infused Sparkling Water Market Regional Insights

Why is North America Dominating the Alcohol Infused Sparkling Water Market?

North America dominated the market revenue in 2025. The market growth in the global market is driven by the increasing popularity of ready-to-drink (RDT) formats, rising on-the-go lifestyles, rising introduction of unique fruit flavors and variety packs, increasing demand for natural-ingredient, gluten-free, low-sugar and low-calorie beverages and increasing shift towards hybrid seltzers and vodka-based seltzers. The U.S. and Canada are dominating countries driving the market growth.

The North America alcohol infused sparkling water market size reached at USD 193.38 million in 2025 and is anticipated to increase from USD 217.35 million in 2026 to an estimated USD 622.39 million by 2035, witnessing a CAGR of 12.4% during the forecast period from 2026 to 2035.

The U.S. Alcohol-infused Sparkling Water Market Trends

The alcohol-infused sparkling water industry in the U.S. is driven by the demand for convenience and grocery stores, increasing demand for healthier, flavored and low-calorie alcoholic alternatives, consumer health awareness, increasing consumption among Gen Z, millennials and women, increasing huge range of berry, tropical and citrus flavors, and rising innovation in formulations and flavors.

How Big is the U.S. Alcohol Infused Sparkling Water Market?

The U.S. alcohol infused sparkling water market size was calculated at USD 145.03 million in 2025 with projections indicating a rise from USD 163.02 million in 2026 to approximately USD 466.80 million by 2035, expanding at a CAGR of 12.4% throughout the forecast period from 2026 to 2035.

Asia Pacific is Expected to Grow Fastest During the Forecast Period

The market in the region, driven by the increasing shift towards lower-calorie and healthier alcoholic beverages, increasing demand for flavorful, premium and healthier options, demand for low-calorie drinks, rising rapid urbanization and increasing disposable incomes. 

India Alcohol Infused Sparkling Water Market Trends

India is expected to grow fastest during the forecast period. The market growth in the country is driven by factors such as the increasing consumer desire to spend more on experience-driven and high-quality beverages, increasing changing lifestyles, growing urbanization, demand for low-calorie and healthier alternatives with unique branding, low sugar and natural flavors and increasing consumer trend towards ready-to-drink (RTD) alcohol space.

Why Does Europe Driving the Alcohol Infused Sparkling Water Market?

Europe is expected to grow at a notable rate during the forecast period. The alcohol-infused sparkling water industry in the Europe is witnessing rapid growth, driven by consumer demand for gluten-free, low-sugar and low-calorie alcoholic options with natural fruit flavors, with the Germany and UK major adoption. In addition, increasing demand for convenience, rising flavor innovation in exotic blends and unique fruit infusions, consumers seeking lower-calorie and healthier alcoholic options. France, Germany and UK are the notable countries driving the market growth.

The Germany Alcohol Infused Sparkling Water Market Trends

The alcohol-infused sparkling water sector is growing, driven by health aware consumers looking for healthier and lower-calorie drinks, with trends favoring diverse distribution, premium options and natural flavors. Furthermore, increasing consumer focus on health and wellness, rise in premium and artisanal offerings, increasing demand for gluten-free, sugar-free and low-calorie alcoholic drinks and increasing interest from millennials and women.

How are the Middle East and Africa Fueling the Market?

The alcohol-infused sparkling water market is a fast growing, driven by health-aware consumers looking for flavorful and low-calorie alternatives, with the South Africa and UAE leading. In addition, consumption of modern beverages, trends towards convenience, increasing disposable incomes, rising rapid urbanization, demand for botanical, tropical and unique fruit infusions and increasing consumer trend towards ready-to-drink and canned formats.

UAE Alcohol Infused Sparkling Water Market Trends

The UAE alcohol-infused sparkling water industry is experiencing robust growth, driven by the health-aware consumers looking for gluten-free, low-sugar and low-calorie options with diverse botanical or fruit flavors, particularly in Abu Dhabi and Dubai’s vibrant scene, with varied packaging and local production and increasing demand for convenient and premium ready-to-drink formats. 

Why does South America is Driving the Alcohol Infused Sparkling Water Market

The market growth in the region is growing rapidly in South America, driven by the demand for lighter alcoholic options, rising innovation in formulations, e-commerce expansion, demand for non-alcoholic options, rising innovation in flavors, and demand for convenience and health awareness and increasing popularity of hotels, restaurants and bars.

Brazil Alcohol Infused Sparkling Water Market Trends

In Brazil, the alcohol-infused sparkling water market is shaped by evolving consumer preferences toward refreshing, low-calorie alcoholic options, particularly among millennials and Gen Z who seek lighter alternatives to beer and spirits. Demand is supported by flavor innovation (tropical and fruit profiles) and convenience of ready-to-drink formats, with product launches increasingly emphasizing natural tastes and reduced sugar. E-commerce and digital channels are expanding access, while sustainability in packaging gains focus.

Alcohol Infused Sparkling Water Market Segmental Insights

Distribution Channel Insights

Why is Off-Premises Segment Dominating the Alcohol Infused Sparkling Water Market?

The off-premises segment dominated the global market revenue in 2025. The off-premises distribution channel plays a crucial role in the global market, driven by rising trends towards at-home lifestyle, increasing consumer health awareness towards natural and low-calorie, and increasing consumer demand for convenience. Off-premises enables consumers to easily purchase natural and low-calorie ingredient options aligning with wellness trends and mindful consumption at home. The off-premise channel supports a huge variety of formats, such as multi-flavor assortments and large packs and catering to various consumption occasions at home.

The On-Premise Segment is Expected to Grow Fastest During the Forecast Period.

The online premise channel segment holds a major importance in the market, driven by the increasing ability to differentiate and engage directly their products. Online platforms provide the convenience of arranging home delivery, comparing prices and browsing diverse products, which is especially appealing to consumers with on-the-go and busy lifestyles. In addition, the online channel offers brands with valuable consumer insights via data analytics, which helps in optimizing product development, predicting trends and understanding purchase patterns.

End Use Insights

How is Offline Sales Dominating the Alcohol-infused Sparkling Water Market?

The offline sales segment dominated the global market revenue in 2025. The offline sales plays an important role in the alcohol-infused sparkling water industry, providing broad accessibility, impulse buys and physical product interaction through liquor stores and supermarkets. In addition, the segment growth in the global market is driven by the demand in off-premises channels such as grocery stores, rising product innovation such as new flavors and natural ingredients, growing retailer strategies such as promotions and dedicated displays, demand for convenience in gas stations and supermarkets and increasing consumer health trends.

The Online Sales Segment is Expected to Grow Fastest During the Forecast Period.

The segment growth in the market is driven by factors such as increasing consumer preference towards natural, gluten-free, low-carb and low-calorie options, growing e-commerce platforms, rising product innovation such as premium formulations, lower ABV, unique flavors, rise of after-work drinking culture and specific diets and growing expansion into D2C models and e-commerce platforms.

Recent Developments in the Alcohol Infused Sparkling Water Market

Sanpellegrino

• Launch: In February 2025, Sanpellegrino, a Nestlé-owned Italian sparkling water brand announced the launch of line of sparkling water drinks, Sanpellegrino Ciao that contain real fruit juice and a touch of salt for flavor. (Source: FoodDive)

Top Vendors in Alcohol-infused Sparkling Water Market & Their Offerings

• Anheuser-Busch InBev: This is a global giant company capturing the low-calorie trend and leveraging its vast network to launch and scale brands like Bon & Viv SpikedSeltzer. 
• Boston Beer Company: Boston Beer Company known for its flagship Truly brand, as this is a major leader in the craft space and investing heavily in capacity and innovation (flavors, higher ABV) to maintain market share.
• Constellation Brands: Constellation brands is a creator of White Claw, maintaining strong brand loyalty and setting trends, with innovations like White Claw Surge to attract different consumer segments.

Top Companies Lists

• Asahi Group Holdings Ltd.
• Brown-Forman Corp.
• Carlsberg A/S
• Coca-Cola Co.
• Diageo Plc
• E. & J. Gallo Winery
• Heineken NV
• Kirin Holdings Co. Ltd.
• Mark Anthony Brands
• Molson Coors Beverage Co.
• Naked Collective Ltd.
• PepsiCo Inc.
• Pernod Ricard SA
• Phusion Projects LLC
• Polar Beverages
• Suntory Holdings Ltd.
• White Claw Seltzer Works

Segments Covered in the Report

By Distribution Channel 

• On-Premise 
• Off-Premise 

By End-User 

• Online Sales 
• Offline Sales

By Region

• North America
• Europe
• Asia Pacific
• MEA
• Latin America