Yogurt Market Driven by Rising Health Awareness and Innovative Flavors Worldwide

Yogurt Market Size, Share and Growth Analysis 2034

The global yoghurt market size was valued at USD 47.43 billion in 2024 and is expected to grow steadily from USD 50.28 billion in 2025 to reach nearly USD 84.94 billion by 2034, with a CAGR of 6% during the forecast period from 2025 to 2034. The market is driven by the increasing consumer preference towards healthier desserts, high-protein, low-calorie and non-dairy desserts, which may enhance consumer health and wellness.

Key Highlights

• By region, Europe dominated the yogurt market share of approximately 35% in 2024, driven by the increasing deep-rooted cultural inclination and high consumption for dairy products.
• By region, Asia Pacific is expected to grow fastest during the forecast period, driven by increasing consumer preference towards healthy foods.
• By product, the regular yogurt segment held a major market share of approximately 40% in 2024, driven by the increasing demand for protein-rich and low-sugar food options.
• By product, the plant-based yogurt segment is projected to grow at a CAGR between 2025 and 2034, driven by the increasing demand for clean-label and natural food products.
• By form, the conventional segment held a major market share of approximately 70% in 2024, driven by its strong consumer familiarity, nutritional benefits, wide availability and affordability.
• By form, the organic segment is projected to grow at a CAGR between 2025 and 2034, driven by the increasing consumer awareness towards health and wellness.
• By distribution channel, the supermarkets segment held a major market share of approximately 50% in 2024, driven by the increasing demand for offline stores and physical shopping.
• By distribution channel, the online retail segment is projected to grow at a CAGR between 2025 and 2034, driven by the increasing consumer trend towards online shopping.
• By end user, the adults segment held a major market share of approximately 60% in 2024, driven by the increasing demand for probiotic-rich and high-protein foods.
• By end user, the children segment is projected to grow at a CAGR between 2025 and 2034, driven by the increasing demand for fortified, flavored and nutrient-rich yogurts.

Industry Coverage

Increasing Demand for Plant-based Milk Products May Enhance Consumer Health and Wellness and Revolutionize Market Expansion in 2025

The global yogurt market consists of dairy-based and plant-based fermented milk products consumed as snacks, desserts, or meal replacements. Yogurt demand is driven by rising consumer focus on gut health, growth of probiotic-rich functional food, increasing plant-based alternatives, and product innovations in flavors, packaging, and convenience formats. In addition, it also helps to boosts the immune system, protects against colorectal cancer, reduces the risk of type 2 diabetes and promotes healthy digestion. As consumer become more aware of the health advantages of yogurt, the market is growing rapidly.

The market is also driven by various factors such as the growing rapid urbanization, increasing disposable incomes, increasing popularity of low-fat and low-sugar desserts, increasing availability of wide range of organic and plant-based yogurt flavours, increasing consumer awareness towards health and wellbeing and increasing demand for yogurt in developing countries. In addition, increasing demand for functional and health benefits, increasing demand for dairy-free and plant-based alternatives, and rising product innovations are further expected to drive the growth of the market during the forecast period. 

Yoghurt Market Trends

• Growing e-commerce platforms: The increasing presence of several ecommerce platforms helps consumers to buy yogurts online and discover new varieties and tastes, which may expect to drive the segment growth.
• Rise in environmental concerns: The increasing awareness towards sustainability and environment among individuals is accelerating the demand for food products, which may expect to enhance the growth of the yogurt market during the forecast period.
• Increasing focus on gut health and probiotics: Yogurt has gained popularity as a convenient and nutritious snack, with an increasing focus on gut health and probiotics, which further expected to fuel the market growth.

Market Opportunity

Rising Innovations in Yogurt Industry

One of the significant opportunities revolutionizing the market growth is the rising innovations in yogurt industry. The yogurt industry catering to various range of consumer preferences and need with constant product innovation. Various brands are continuously providing a wide array of taste experiences for consumers and introduce a range of flavors, from traditional to exotic, which may create major opportunities. The rising innovations such as Greek yogurt, with its higher protein content and creamy texture are gaining rapid popularity.

In addition, the incorporation of functional ingredients such as probiotics, prebiotics, vitamins and minerals is enhancing digestive health and wellness, which is significant opportunity in the market. Health-conscious consumers offer more than basic nutrition and eek these functional yogurts. Such variety and adaptability contribute to the sustained and resilience consumer interest. These factors are expected to revolutionize the growth of the yogurt market in the coming years.

Market Challenge 

Increasing Competition from Plant-based Alternatives

One of the major challenging factors restraining the market growth is the increasing competition from plant-based alternatives. Plant-based yogurts are threatened traditional dairy yogurt sales, while they are a growth opportunity. In addition, increasing cold chain dependence and short shelf life, price volatility in raw materials, and increasing concerns of high sugar content are also a major restraining factors are expected to hinder the growth of the yogurt market.

Yogurt Market Regional Insights

How Europe Dominates the Yogurt Market Revenue in 2024?

Europe dominated the market revenue in 2024. The market growth in the region is attributed to the factors such as the increasing widespread adoption of convenience stores, rising innovations in packaging and flavors, increasing consumer preference towards probiotic-rich yogurts, increasing consumer trend towards sustainable and health-conscious food choices, increasing demand for organic, clean-label and locally sourced products and increasing consumer awareness towards health and wellness. Germany, France and UK are dominating countries driving the market growth in the region.

Germany dominated the yogurt market revenue in 2024. The market growth in the country is driven by factors such as the increasing demand for premium and traditional yogurt varieties, increasing focus on functional and health benefits, increasing demand for probiotics and prebiotics, increasing consumer preference towards veganism and plant-based alternatives, rising preference towards clean-label and sustainability and increasing demand for organic and functional yogurt.

Asia Pacific Yogurt Market Trends

Asia Pacific is expected to grow fastest during the forecast period. The market growth in the region is driven by factors such as the increasing presence of e-commerce and retail platforms, rising innovations in fortified variants, low-fat formulations and flavors, increasing consumer preference towards sustainability and veganism, increasing adoption of plant-based alternatives, increasing consumer preference towards healthy snacking, increasing demand for high-quality and premium products and increasing consumer purchasing power. China, India, Japan and South Korea are the fastest growing countries fueling the growth of the yogurt market.

Segment Insights

Product Insights

How Regular Yogurt Segment Dominates the Yogurt Market Revenue in 2024?

The regular yogurt segment dominated the global market revenue in 2024. The segment growth in the market is driven by various benefits related to regular yogurt such as rich in important nutrients, high in protein, enhanced digestive health, improved gut health, enhanced immune system, beneficial for heart health, and promotes weight management. Regular yogurt can delay feelings of hunger and potentially influence appetite management. In addition, by reducing the symptoms of common gastrointestinal disorders, including constipation, diarrhea and bloating, regular yogurt contains probiotics, which may boost digestive health, which further expected to drive the segment growth.

The Plant-Based Yogurt Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by various benefits such as full of prebiotics and probiotics, high in antioxidants, source of healthy fats, contains protein, rich in fiber, and lactose-free. Plant-based yogurts are maintaining the equilibrium of the gut and are abundant in prebiotics and probiotics. It helps to prevent cells from damage and control oxidative stress.

Form Insights

Why Conventional Segment Dominates the Yogurt Market Revenue in 2024?

The conventional yogurt segment held the largest market revenue in 2024. The segment growth in the global market is driven by health benefits such as enhanced nutritional value, improve digestive health, wide consumer acceptance, enhanced versatility, increasing consumer preference towards traditional and cultural yogurts and increased accessibility and affordability. In addition, as the foundation of the yogurt industry, conventional yogurt remains significant in this market, which further enhance mass consumer appeal, cultural relevance and affordability. These factors are expected to drive the segment growth in the global market.

The Organic Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by factors such as increasing demand for clean-label and plant-based yogurts, increasing demand for high-quality and premium yogurts, growing consumer preference towards sustainability, increasing focus on functional and nutritional benefits and increasing demand for organic food across the globe. 

Distribution Channel Insights

What Factors Help Supermarkets Segment Grow in 2024?

The supermarkets segment dominated the yogurt market revenue in 2024. The segment growth in the global market is attributed to factors such as increasing demand for offline stores, increasing consumer preference towards physical shopping without waiting physical shopping without waiting for online delivery, increasing consumer awareness towards health and wellness, increasing consumer trend towards healthy snacking such as high-sugar snacks and desserts, rising product innovation and increasing demand for organic and plant-based options. 

The Online Retail Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by factors such as growing e-commerce platforms, rising internet penetration, increasing changing and modern lifestyles, increasing accessibility and convenience, increasing demand for premium, flavoured, plant-based and organic food options.

End User Insights

How Adults Segment Dominates the Yogurt Market Revenue in 2024?

The adults segment dominated the global market revenue in 2024. The segment growth in the global market is driven by factors such as the improve digestion, boost the immune system, improve digestion, and enhance skin health. Yogurts help adults to balance the bacteria in their digestive system. It also helps adults improve the body's natural defences, reduce inflammation and help digestion. In addition, low-calorie, high protein helps in weight loss, regulate metabolism, reduces cravings and help adults feel full. These factors are expected to drive the segment growth in the global market.

The Children Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by various benefits such as helps to control the child’s weight, supplies a large amount of protein, provides beneficial bacteria, supports children’s growth, strengthens bones, rich in calcium and provides calcium for children. 

Yogurt Market - Value Chain Analysis

Raw Material Procurement

• In the yogurt industry, the raw material procurement deals with strategic procedure of purchasing, evaluating and sourcing of yogurt production from the various vitamins, minerals, probiotics and prebiotics.

Packaging and Branding

• Branding and Packaging for yogurt market focuses on creating packaging which may ensures remain stable, safe and fresh by protecting them from contamination, light and moisture.

Waste Management and Recycling

• The waste management and recycling in the yogurt industry are including rejected batches and leftover raw materials such as sweeteners, flavors and gelatin, and focuses on reprocessing and reusing materials to minimize environmental impact, which may enhance yogurt market.

Recent Developments in the Yoghurt Market

Bridge

• Launch: In August 2025, an Italian food company specialising in organic plant-based beverages, the Bridge launched two new products egg alternatives and plant-based yogurt at major retailers. (Source: vegconomist)

Danone

• Launch: In August 2025, a drinkable yogurt product, Oikos Fusion was launched by Danone in the U.S. The aim behind this launch was to help consumers retain and build muscle mass during weight loss. (Source: Just Food)

Yogurt Market Leading Companies

• China Mengniu Dairy Company Limited
• Chobani, LLC
• Danone
• FAGE International S.A
• FrieslandCampina
• Lactalis American Group, Inc.
• Nestlé S.A
• Saputo Foodservice
• The Hain Celestial Group Inc.
• Yakult Honsha Co. Ltd

Segments Covered in the Report

By Product Type

• Regular Yogurt
• Greek Yogurt
• Flavored Yogurt
• Drinkable Yogurt
• Plant-Based Yogurt

By Form

• Conventional
• Organic

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores

By End User

• Adults
• Children
• Elderly

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)
• Latin America