Meal Kit Delivery Services Market Sees Strong Growth with Rising Convenience Demand

Meal Kit Delivery Services Market Size, Share and Forecast

The global meal kit delivery services market size was calculated at USD 28.43 billion in 2024 and is expected to grow steadily from USD 32.40 billion in 2025 to reach nearly USD 105.03 billion by 2034, with a CAGR of 13.96% during the forecast period from 2025 to 2034. The market is driven by the growing vegan population, equipped with health aware consumers demanding plant-based milk with higher nutritional values.

Key Highlights

• By region, North America dominated the meal kit delivery services market share of 34% in 2024, driven by the growing health consciousness.
• By region, Asia Pacific is expected to grow fastest during the forecast period, driven by growing middle-class income.
• By type, the ready-to-cook kits segment held a major market share of 60% in 2024, driven by increasing changing and busy lifestyles.
• By type, the heat-and-eat kits segment is projected to grow at a CAGR between 2025 and 2034, driven by the increasing consumer desire for cooking.
• By service model, the subscription base segment held a major market share of 70% in 2024, driven by increasing demand for home-cooked meals.
• By service model, the corporate and institutional segment is projected to grow at a CAGR between 2025 and 2034, driven by enhanced employee health via convenient and healthy food options.
• By diet/nutritional segment, the standard/balanced segment held a major market share of 40% in 2024, driven by the increasing awareness towards health and wellness.
• By diet/nutritional, the vegan/plant-based segment is projected to grow at a CAGR between 2025 and 2034, driven by the increasing demand for organic and clean-label food products.
• By protein focus, the poultry segment held a major market share of 28% in 2024, driven by the increasing demand for meat consumption.
• By protein focus, the plant-protein segment is projected to grow at a CAGR between 2025 and 2034, driven by the increasing demand for plant-based food products.

Industry Coverage

Increasing Demand for Convenience and Healthy Meals Which May Revolutionize the Market Growth

The meal kit delivery services market offers step-by-step recipes- fully prepared meals and pre-portioned ingredients meals combining the benefits of home-cooked meals and delivered directly to consumers' homes with time efficiency and convenience. This global market caters to an increasing consumer demand for healthy, home-cooked and convenient meals, minimizing food waste and reducing the need for meal planning and grocery shopping. Major aspects such as the delivery of customized recipes and culinary components serving several dietary preferences further drive market growth.

The market is driven by factors such as the increasing health-conscious preferences and busy lifestyles, increasing adoption of digital food delivery platforms, increasing demand for time-saving and convenient meal solutions and increasing awareness of sustainability and nutrition. In addition, increasing consumer trend towards allergen-free, organic and plant-based options and increasing consumer shift towards dietary preferences.

Meal Kit Delivery Services Market Trends

• Increasing awareness towards healthy foods: Consumers are continuously prioritizing balanced and nutritious meals that prevent lifestyle diseases, which increases the awareness of healthy food.
• Increasing adoption of personalization and customization: The increasing adoption of customization and personalization offers new recipes at home, meal choices and portion control, which may increase the demand for meal kit delivery services market.
• Increasing adoption of digitization: The increasing widespread adoption of digital food delivery platforms enhanced the uptake of meal kit delivery services, which is further expected to drive market growth.

Market Opportunity

Rising Technological Advancements

One of the significant opportunities revolutionizing market growth is the rising technological advancements in meal kit delivery services. The rising innovative technologies help to improve customer engagement, operational efficiency and personalization. Rising innovations prioritize sustainability by incorporating temperature-controlled, biodegradable and recyclable materials which ensure ingredient freshness while meeting environmental issues. In addition, automation and robotics in meal kit fulfillment and assembly enable companies to meet rising needs and increase speed and scalability of operations, which may create major opportunities. 

Furthermore, to enhance ingredient traceability and supply chain transparency, emerging technologies including blockchain are equipped in pilot projects, ensuring food safety compliance and reinforcing consumer trust. These advanced factors are expected to revolutionize the growth of the meal kit delivery services market in the coming years.

Market Challenge

Consistency and Quality of Ingredients

One of the major challenging factors restraining market growth is the consistency and quality of ingredients. A fundamental operational issue lies in continuously delivering and sourcing premium-quality and fresh ingredients across the likelihood of repeat purchases and consumer perception of the brand. These factors are expected to restrain the growth of the market. 

Meal Kit Delivery Services Market Regional Insights

How do North America Dominates the Meal Kit Delivery Services Market Revenue in 2024?

North America dominated the global market revenue in 2024. The market growth in the region is attributed to the factors such as the increasing consumer trend towards restaurants, delivery services and retail stores, increasing demand for pre-cooked food products, increasing need for inexpensive and healthier alternative, increasing consumer preference towards home-cooked food and increasing consumer awareness towards health and wellness. The U.S. and Canada are dominating countries driving the market growth in the region.

Asia Pacific Meal Kit Delivery Services Market Trends

Asia Pacific is expected to grow fastest during the forecast period. The market growth in the region is driven by factors such as the increasing demand for home-cooked food, increasing number time-poor consumers, increasing demand for freshness and convenience of the product, increasing consumer interest in timesaving and health-conscious solutions, and growing e-commerce platforms. China, India, Japan and South Korea are the fastest growing countries fueling the market growth. These countries have major markets supported by the demand for healthy and convenient home-cooked meals, a growing middle-class population, and increasing busy lifestyles.

Segment Insights

Type Insights

How Ready-to-Cook Kits Segment Dominates the Meal Kit Delivery Services Market Revenue in 2024?

The ready-to-cook kits segment dominated the global market revenue in 2024. The segment growth in the market is driven by factors such as increasing demand for various types of recipes and ingredients for home-cooking, increasing consumer desire for home-cooked foods without the efforts of shopping and planning, increasing consumer preference towards culinary experiences, and increasing consumer preference towards customizable and fresh ingredients. 

The Heat-and-Eat Kits Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by factors such as increasing demand for ready-to-eat meals, increasing consumer preference towards quality and taste, and increasing consumer trend towards time-saving options. In addition, heat and eat kits are gaining traction as a reliable solution for nutritious and quick meals, with improvements in recipe variety, preservation and packaging, which further drives the segment growth in the global market. 

Service Model Insights

Why Subscription-Based Segment Dominates the Meal Kit Delivery Services Market Revenue in 2024?

The subscription-based recurring segment held the largest market revenue in 2024. The segment growth in the global market is propelled by various benefits such as increased consumer loyalty, increased scalability, enhanced operational efficiency, improved cash flow, enhanced personalized meal options, reduced food waste and enhanced convenience. Subscription-based recurring models play an important role in meal kit delivery services as they provide operational efficiency and predictable revenue for businesses. This model reduces inventory and logistics costs, offers a predictable cash flow for businesses, and enhances consumer loyalty, which further accelerates the demand for subscription-based recurring kits. 

The Corporate and Institutional Meal Kit Services Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by factors such as improved employee morale and productivity, enhanced employee health and wellness, enhanced company culture, increasing nutritional management, increased food security, reduced food waste and enhanced operational efficiency.

Diet/Nutritional Positioning Insights

What Factors Help Standard/Balanced Segment Grow in 2024?

The standard/balanced segment dominated the market revenue in 2024. Standards or balanced services helps to encourage healthier eating, helps in weight management, and improve cooking skills. These plans help subscribers move from fast food, processed and less nutritious options by focusing on high-quality and fresh ingredients. By providing pre-measured ingredients, balanced meal kits help with portion control. In addition, standard and balanced services help streamline operations, serves as a market entry point and builds a core consumer base, which further expected to drive the segment growth.

The Vegan/Plant-Based Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by factors such as increasing demand for organic, clean-label and plant-based meals, increasing consumer focus on sustainability, rising technological advancements in food technology to improve texture and taste in plant-based meal kits, and increasing partnerships between retailers and online platforms to make accessible meal kit delivery services.

Protein Focus Insights

How Poultry-based Kits Segment Dominates the Meal Kit Delivery Services Market Revenue in 2024?

The poultry-based kits segment dominated the global market revenue in 2024. The poultry-based kits play an important role in meal kit delivery services as they serve to the consistent and high demand for chicken as an affordable, lean and versatile protein source. These services provide a strategic blend of culinary, health and convenience variety by focusing on this popular ingredient, expected to enhance the segment growth.

The Plant Protein-Based Kits Segment is Expected to Grow Fastest During the Forecast Period. 

Plant protein-based meal kits are major for improving health by offering convenient access to balanced and nutritious meals rich in minerals, vitamins and fiber, further supporting sustainable and ethical food choices by minimizing food waste and meat consumption, which may expect to drive the segment growth in the global market.

Meal Kit Delivery Services Market - Value Chain Analysis

Raw Material Procurement

• In the meal kit delivery services industry, the raw material procurement deals with strategic procedure of purchasing, evaluating and sourcing of oat milk from the various vitamins, minerals and other probiotics.

Packaging and Branding

• Branding and Packaging for meal kit delivery services market focuses on creating packaging which may ensures remain stable, safe and fresh by protecting them from contamination, light and moisture.

Waste Management and Recycling

• The waste management and recycling in the meal kit delivery services industry are including rejected batches and leftover raw materials such as sweeteners, flavors and tastes, which may drive market growth during the forecast period. 

Recent Developments in the Meal Kit Delivery Services Market

Wonder

• Launch: In February 2025, Wonder launched meal kit service with Blue Apron by taking a big step toward its goal of building. This Blue Apron meals come with instructions and ingredients and are cooked at home. The aim behind this launch was to make mealtime more convenient for consumers. (Source: Restaurant Business)

Hyundai Green Food

• Launch: In September 2024, a subsidiary of Hyundai Department Store Group, Hyundai Green Food announced the launch of a meal delivery service, “Greating Wells,”. This meal kit delivery service is designed for elderly individuals with limited mobility. (Source: Pulse)

Meal Kit Delivery Services Market Leading Companies

• HelloFresh
• Blue Apron
• Home Chef
• Gousto
• Marley Spoon
• Sun Basket
• EveryPlate
• Green Chef
• Factor (Factor75)
• Purple Carrot
• Dinnerly
• Gobble
• Freshly
• CookUnity
• Chef's Plate
• Mindful Chef
• My Food Bag
• Chefgood
• Youfoodz
• Plated

Segments Covered in the Report

By Type (Meal Format) 

• Ready-to-cook kits (ingredients + recipe) 
• Heat-and-eat kits (pre-cooked, only heating required) 
• Ready-to-eat kits (fully prepared, no heating) 

By Service Model 

• Subscription-based recurring kits 
• One-time/à la carte orders 
• Corporate & Institutional meal kit services 

By Diet/Nutritional Positioning 

• Standard/Balanced 
• Health & Weight-management 
• Keto/Low-carb 
• Paleo 
• Vegetarian 
• Vegan/Plant-based 
• Gluten-free/Allergy-friendly 

By Protein Focus 

• Poultry-based kits 
• Beef/Red meat-based kits 
• Pork-based kits 
• Seafood-based kits 
• Plant-protein-based kits

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)
• Latin America