Revenue, 2024
192.68 Bn
Forecast, 2034
464.58 Bn
CAGR, 2025 - 2034
9.2%
Report Coverage
Worldwide
Published By
Sonal Palande
Reviewed By
Aditi Shivarkar
Reviewed By
Aman Singh
The global dietary supplements market is experiencing strong growth, driven by increasing health awareness, demand for personalized nutrition, and concerns over chronic diseases. Asia-Pacific leads the market, with significant contributions from vitamins and over-the-counter products. The rise of e-commerce and digital platforms is boosting accessibility, while trends like plant-based and immunity-boosting supplements are shaping consumer preferences. Despite challenges such as high pricing and regulatory hurdles, the market is expected to continue expanding steadily.
Dietary Supplements Market Share, By Region, 2024 (%)
| Segments | Share (%) |
| North America | 30% |
| Europe | 20% |
| Asia Pacific | 35% |
| LAMEA | 15% |
- North America - Represents 30% of the market, a key region with high consumer awareness and demand for dietary supplements, but not the largest globally.
- Asia Pacific - Represents 35% of the market, the largest region with a rapidly growing population and increasing awareness of health supplements.
- Europe - Represents 20% of the market, with steady demand for dietary supplements, but lagging behind Asia Pacific and North America in market share.
- LAMEA - Represents 15% of the market, a smaller region with emerging demand for dietary supplements driven by improving health awareness.
Dietary Supplements Market Share, By Form, 2024 (%)
| Segments | Share (%) |
| Tablets | 35% |
| Capsules | 25% |
| Soft gels | 10% |
| Powders | 10% |
| Gummies | 5% |
| Liquids | 5% |
| Others | 10% |
- Tablets - Represents 35% of the market, the most common and widely accepted form for dietary supplements due to convenience and ease of consumption.
- Capsules - Represents 25% of the market, popular for easy swallowing and precision dosing, but still behind tablets in terms of volume.
- Soft gels - Represents 10% of the market, chosen for specific formulations like oils and liquid-based supplements, but smaller compared to tablets and capsules.
- Powders - 10% of the market, often favored by fitness enthusiasts and those seeking bulk quantities, but less widely consumed than tablets or capsules.
- Gummies - Represents 5% of the market, popular among children and adults for easy consumption, but a smaller segment compared to tablets and capsules.
- Liquids - Represents 5% of the market, often used for specific formulations like liquid vitamins or minerals, but still a minor segment.
- Others - Represents 10% of the market, covering niche forms of supplements with specific consumer preferences.
Dietary Supplements Market Share, By Type, 2024 (%)
| Segments | Share (%) |
| OTC | 80% |
| Prescribed | 20% |
- OTC - Represents 80% of the market, the dominant segment driven by ease of access and consumer preference for over-the-counter supplements.
- Prescribed - Represents 20% of the market, with prescribed supplements catering to specific health conditions, but still secondary to OTC products.
Dietary Supplements Market Leading Companies
- Amway Corp.
- Abbott
- Bayer AG
- Glanbia plc
- Pfizer Inc.
- Archer Daniels Midland
- NU SKIN
- GlaxoSmithKline plc.
- Herbalife Nutrition Ltd.
- Nature's Sunshine Products, Inc.
- XanGo, LLC
- RBK Nutraceuticals Pty Ltd
Segments Covered in the Report
By Ingredient
- Vitamins
- Botanicals
- Minerals
- Protein & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
By Form
- Tablets
- Capsules
- Soft gels
- Powders
- Gummies
- Liquids
- Others
By Application
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
By End User
- Infants
- Children
- Adults
- Pregnant Women
- Geriatric
By Type
- OTC
- Prescribed
By Distribution Channel
- Online
- Offline
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Tables & Figures
By Ingredient 2024 to 2034 (USD Billion)
| Subsegment | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Vitamins | 57.80 | 63.12 | 68.93 | 75.27 | 82.20 | 89.76 | 98.02 | 107.03 | 116.88 | 127.63 | 139.37 |
| Botanicals | 28.90 | 31.56 | 34.46 | 37.64 | 41.10 | 44.88 | 49.01 | 53.52 | 58.44 | 63.82 | 69.69 |
| Minerals | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Protein & Amino Acids | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Fibers & Specialty Carbohydrates | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Omega Fatty Acids | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Probiotics | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Prebiotics & Postbiotics | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Others | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
By Form 2024 to 2034 (USD Billion)
| Subsegment | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Tablets | 67.44 | 73.64 | 80.42 | 87.82 | 95.89 | 104.72 | 114.35 | 124.87 | 136.36 | 148.90 | 162.60 |
| Capsules | 48.17 | 52.60 | 57.44 | 62.73 | 68.50 | 74.80 | 81.68 | 89.19 | 97.40 | 106.36 | 116.15 |
| Soft gels | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Powders | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Gummies | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Liquids | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Others | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
By Application 2024 to 2034 (USD Billion)
| Subsegment | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy & Weight Management | 48.17 | 52.60 | 57.44 | 62.73 | 68.50 | 74.80 | 81.68 | 89.19 | 97.40 | 106.36 | 116.15 |
| General Health | 38.54 | 42.08 | 45.95 | 50.18 | 54.80 | 59.84 | 65.34 | 71.36 | 77.92 | 85.09 | 92.92 |
| Bone & Joint Health | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Gastrointestinal Health | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Immunity | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Cardiac Health | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Diabetes | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Anti-cancer | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Lungs Detox/Cleanse | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
| Skin/ Hair/ Nails | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
| Sexual Health | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
| Brain/Mental Health | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
| Insomnia | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
| Menopause | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
| Anti-aging | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
| Prenatal Health | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
| Others | 3.85 | 4.21 | 4.60 | 5.02 | 5.48 | 5.98 | 6.53 | 7.14 | 7.79 | 8.51 | 9.29 |
By End User 2024 to 2034 (USD Billion)
| Subsegment | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Infants | 9.63 | 10.52 | 11.49 | 12.55 | 13.70 | 14.96 | 16.34 | 17.84 | 19.48 | 21.27 | 23.23 |
| Children | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Adults | 115.61 | 126.24 | 137.86 | 150.54 | 164.39 | 179.52 | 196.03 | 214.07 | 233.76 | 255.27 | 278.75 |
| Pregnant Women | 19.27 | 21.04 | 22.98 | 25.09 | 27.40 | 29.92 | 32.67 | 35.68 | 38.96 | 42.54 | 46.46 |
| Geriatric | 28.90 | 31.56 | 34.46 | 37.64 | 41.10 | 44.88 | 49.01 | 53.52 | 58.44 | 63.82 | 69.69 |
By Type 2024 to 2034 (USD Billion)
| Subsegment | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| OTC | 154.14 | 168.33 | 183.81 | 200.72 | 219.19 | 239.35 | 261.37 | 285.42 | 311.68 | 340.35 | 371.67 |
| Prescribed | 38.54 | 42.08 | 45.95 | 50.18 | 54.80 | 59.84 | 65.34 | 71.36 | 77.92 | 85.09 | 92.92 |
By Distribution Channel 2024 to 2034 (USD Billion)
| Subsegment | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Online | 77.07 | 84.16 | 91.91 | 100.36 | 109.59 | 119.68 | 130.69 | 142.71 | 155.84 | 170.18 | 185.83 |
| Offline | 115.61 | 126.24 | 137.86 | 150.54 | 164.39 | 179.52 | 196.03 | 214.07 | 233.76 | 255.27 | 278.75 |
By Region 2024 to 2034 (USD Billion)
| Subsegment | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 57.80 | 63.12 | 68.93 | 75.27 | 82.20 | 89.76 | 98.02 | 107.03 | 116.88 | 127.63 | 139.37 |
| Asia Pacific | 67.44 | 73.64 | 80.42 | 87.82 | 95.89 | 104.72 | 114.35 | 124.87 | 136.36 | 148.90 | 162.60 |
| Europe | 38.54 | 42.08 | 45.95 | 50.18 | 54.80 | 59.84 | 65.34 | 71.36 | 77.92 | 85.09 | 92.92 |
| LAMEA | 28.90 | 31.56 | 34.46 | 37.64 | 41.10 | 44.88 | 49.01 | 53.52 | 58.44 | 63.82 | 69.69 |
List of Figures & Tables
List of Tables
- Global Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Global Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- Global Dietary Supplements Market Size (USD Billion) by Application, 2024–2034
- Global Dietary Supplements Market Size (USD Billion) by End User, 2024–2034
- Global Dietary Supplements Market Size (USD Billion) by Type, 2024–2034
- Global Dietary Supplements Market Size (USD Billion) by Distribution Channel, 2024–2034
- Global Dietary Supplements Market Size (USD Billion) by Region, 2024–2034
- North America Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- North America Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- North America Dietary Supplements Market Size (USD Billion) by Application, 2024–2034
- North America Dietary Supplements Market Size (USD Billion) by End User, 2024–2034
- North America Dietary Supplements Market Size (USD Billion) by Type, 2024–2034
- North America Dietary Supplements Market Size (USD Billion) by Distribution Channel, 2024–2034
- U.S. Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- U.S. Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- U.S. Dietary Supplements Market Size (USD Billion) by Application, 2024–2034
- U.S. Dietary Supplements Market Size (USD Billion) by End User, 2024–2034
- U.S. Dietary Supplements Market Size (USD Billion) by Type, 2024–2034
- U.S. Dietary Supplements Market Size (USD Billion) by Distribution Channel, 2024–2034
- Canada Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Canada Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- Canada Dietary Supplements Market Size (USD Billion) by Application, 2024–2034
- Mexico Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Mexico Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- Mexico Dietary Supplements Market Size (USD Billion) by Application, 2024–2034
- Europe Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Europe Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- Europe Dietary Supplements Market Size (USD Billion) by Application, 2024–2034
- Europe Dietary Supplements Market Size (USD Billion) by End User, 2024–2034
- Germany Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Germany Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- France Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- France Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- UK Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Italy Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Asia Pacific Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Asia Pacific Dietary Supplements Market Size (USD Billion) by Form, 2024–2034
- Asia Pacific Dietary Supplements Market Size (USD Billion) by Application, 2024–2034
- China Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Japan Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- South Korea Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- India Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Southeast Asia Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Latin America Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Brazil Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Middle East and Africa Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Turkey Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- GCC Countries Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
- Africa Dietary Supplements Market Size (USD Billion) by Ingredient, 2024–2034
List of Figures
- Global Dietary Supplements Market Share by Ingredient, 2024–2034
- Global Dietary Supplements Market Share by Form, 2024–2034
- Global Dietary Supplements Market Share by Application, 2024–2034
- Global Dietary Supplements Market Share by End User, 2024–2034
- Global Dietary Supplements Market Share by Type, 2024–2034
- Global Dietary Supplements Market Share by Distribution Channel, 2024–2034
- Global Dietary Supplements Market Share by Region, 2024–2034
- North America Dietary Supplements Market Share by Ingredient, 2024–2034
- North America Dietary Supplements Market Share by Form, 2024–2034
- North America Dietary Supplements Market Share by Application, 2024–2034
- North America Dietary Supplements Market Share by End User, 2024–2034
- U.S. Dietary Supplements Market Share by Ingredient, 2024–2034
- U.S. Dietary Supplements Market Share by Form, 2024–2034
- U.S. Dietary Supplements Market Share by Application, 2024–2034
- Canada Dietary Supplements Market Share by Ingredient, 2024–2034
- Canada Dietary Supplements Market Share by Form, 2024–2034
- Mexico Dietary Supplements Market Share by Ingredient, 2024–2034
- Mexico Dietary Supplements Market Share by Form, 2024–2034
- Europe Dietary Supplements Market Share by Ingredient, 2024–2034
- Europe Dietary Supplements Market Share by Form, 2024–2034
- Germany Dietary Supplements Market Share by Ingredient, 2024–2034
- Germany Dietary Supplements Market Share by Form, 2024–2034
- France Dietary Supplements Market Share by Ingredient, 2024–2034
- UK Dietary Supplements Market Share by Ingredient, 2024–2034
- Italy Dietary Supplements Market Share by Ingredient, 2024–2034
- Asia Pacific Dietary Supplements Market Share by Ingredient, 2024–2034
- Asia Pacific Dietary Supplements Market Share by Form, 2024–2034
- China Dietary Supplements Market Share by Ingredient, 2024–2034
- Japan Dietary Supplements Market Share by Ingredient, 2024–2034
- South Korea Dietary Supplements Market Share by Ingredient, 2024–2034
- India Dietary Supplements Market Share by Ingredient, 2024–2034
- Southeast Asia Dietary Supplements Market Share by Ingredient, 2024–2034
- Latin America Dietary Supplements Market Share by Ingredient, 2024–2034
- Brazil Dietary Supplements Market Share by Ingredient, 2024–2034
- Middle East and Africa Dietary Supplements Market Share by Ingredient, 2024–2034
- Turkey Dietary Supplements Market Share by Ingredient, 2024–2034
- GCC Countries Dietary Supplements Market Share by Ingredient, 2024–2034
- Africa Dietary Supplements Market Share by Ingredient, 2024–2034
Dietary Supplements Market Size to Hit USD 464.58 Billion by 2034
The dietary supplements market size is projected to grow from USD 210.41 billion in 2025 to USD 464.58 billion by 2034, with a CAGR of 9.2%.
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